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Posts Tagged ‘Samantha Hart’

Foundation Content Indeed Expands Culver City HQ, Consolidates Chicago Ops

Well, we first received a tip about this from a source close to the matter yesterday and now there’s official word that indie film/ad production collective Foundation Content has consolidated business in its Chicago office in order to expand operations in its Culver City, CA office. From what we’ve been told by those in the know, the “bulk” of staff at Foundation’s Windy City branch has been let go while  “a few staffers” will remain on board there until mid-Feb to complete current
Chicago-based client business. Foundation as a whole currently works with the likes of Walmart, MySpace and Sony Electronics.

In a statement, Foundation co-founder/CCO Samantha Hart says, ““As our business model continues to evolve, so must we. We are learning to adapt to where our energies are best spent, and we’ve determined that our Culver City headquarters requires most of our creative resources. We have decided to focus our attention, during 2013, to our West Coast front.  A small team will remain in place in Chicago during this time of expansion and transition.”

While the focus is now on expansion in the West Coast, where Hart and fellow co-founder James Levon Lipetzky relocated to back in 2011, we’ve been told that a few staffers from Chicago are “likely to relocate” to Foundation Content’s Culver City office, one that has expanded its editorial offering to include graphics, color, and finishing . Prior to the Foundation move, the prodco’s Chicago office housed 16 staffers.

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Morrison Splits from DFCB Chicago

You can always come home, as they say. After five years spent leading the creative editorial department at Draftfcb Chicago, Steve Morrison is heading back to fellow Windy City operation Foundation, which started out as an editorial facility in 2004 but has now evolved into a digital/creative studio. Morrison was one of the OG’s at Foundation, which he will now lead in his new role as general manager.

During his time at DFCB, Morrison led the agency’s in-house editorial division, Inside Job. Regarding Morrison’s return to Foundation, the editorial shop’s CCO/president Samantha Hart says in a statement, “When it became obvious to partner James Lipetzky and I that in order to grow our business we would need to be back on the ground in Los Angeles, we had a very short list of people we trusted to step in on our behalf.  Actually, just one guy and that guy was Steve.  With Steve working alongside the talented staff we have in place, we now feel we have the Dream Team heading up Chicago.”

And we all know how dreamy editors in Chicago can be.