In a campaign we somehow missed last week, Samsung decided — without the assistance of any outside creative agency — to double down on its strategy of laughing at Apple.
The targets of the “It Doesn’t Take a Genius” series couldn’t be more obvious. But then, they did wear some very large targets on their backs last week…
Samsung clarified that these ads, which emerged the day after the big Apple reveal and inspired the usual trollish back-and-forth online, were “produced in Korea and are not part of the U.S. marketing campaign.”
Is Samsung downplaying its own work here? The statement leads us to think that the Genius spots come from the same team that created what our own Bob Marshall called “the absolute worst thing we’ve seen [in 2013].”
Two more after the jump.