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<title>Sandy Greenberg - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>NYC Boutique Nabs Peeps Biz</title>
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<p>If you&#8217;re unfamiliar with New York City-based shop <a href="http://terrisandy.com/bio" target="_blank">The Terri &amp; Sandy Solution</a>, the operation was started a few months ago by <strong><a href="http://www.mediabistro.com/Terri-Meyer-profile.html">Terri Meyer</a></strong> and <strong><a href="http://www.mediabistro.com/Sandy-Greenberg-profile.html">Sandy Greenberg</a></strong>, a pair of Draftfcb alums who last served as EVP/ECDs at said agency on Kraft, working with brands including Oreo and Chips Ahoy. Anyhow, the duo&#8217;s new boutique has won the business for Peeps, the Just Born Inc. marshmallow brand that previously partnered with agencies including Omnicom&#8217;s Moss Dragoti.</p>
<p>From what T&amp;S Solution&#8217;s PR folks tell us, the boutique-size agency &#8220;beat quite a few of the big guys,&#8221; though we&#8217;ve yet to hear word on who these are exactly. Meyer and Greenberg&#8217;s first order of business for their new client is to create an integrated campaign that will break next month via digital and social and celebrates &#8220;peepsonality&#8221; (*sigh*). The longtime creative partners, who spent well over a dozen years at DFCB and worked together at JWT prior to that, created a mock Peeps diorama to celebrate their shop&#8217;s new AOR status, which can be viewed above. While Peeps is traditionally known as an Easter brand, T&amp;S Solution will now market the peepsonality mantra around several holidays including Halloween and Valentine&#8217;s Day.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/nyc-boutique-nabs-peeps-biz_b39766#disqus_thread</comments>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Sandy Greenberg]]></category>
		<category><![CDATA[Terri Meyer]]></category>
<pubDate>Tue, 09 Oct 2012 17:06:57 +0000</pubDate>
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