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Posts Tagged ‘Sandy Kolkey’

Sandy Kolkey Out at Draft

Six months later, it’s over as Sandy Kolkey left Draftfcb after taking over for Peter DeNunzio in March of this year. An agency spokesperson tells us:

“Sandy Kolkey and Draftfcb agreed to part company.  We thank him for his many contributions to our agency over the years and wish him continued success.  Our New York agency will continue to be led by Dana Maiman, who was named CEO in August.  In managing the office she will partner closely with Darren Moran, who recently joined Draftfcb New York as our chief creative officer.”

Sources familiar with the matter add that Maiman has tripled the size of Draftfcb Healthcare over the past five years, and despite the constant rumors over the years, Draftfcb New York and Draftfcb Healthcare will continue to run as separate operations.

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Veria Taps Draftfcb NY in Rebranding Effort

If you’re a Dish Network subscriber and you haven’t heard of Veria, well, it’s either because it’s brand new or because health and wellness aren’t a priority in your life. If you’re not a Dish Network subscriber, well, this probably doesn’t really concern you, as the channel is unlikely to make the jump to basic cable any time soon.

Veria is using Draftfcb NY to drastically rebrand its young self, and with its line-up of decidedly weird programming, Draft has their work cut out for them.  Take, for example, Sports Dad, which features former NFL All-Pro Deion Sanders setting unrealistic athletic expectations for a group of 11 to 14-year-old kids. Or there’s always The Incurables, a show that profiles people who have nearly killed themselves due to unhealthy lifestyle decisions and then chronicles their recovery. Finally, there’s Fed Up!, a cooking show that injects a “healthy dose of humor” into its recipes (ha).

Draftfcb New York President Sandy Kolkey is welcoming the challenge he has before him. “Given our broad base of industry-leading health-focused clients, we have a very strong grasp of the health arena as an agency … We are eager to apply our extensive integrated know-how and results-oriented branding to this distinctly innovative brand.”

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