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Posts Tagged ‘Santa Transmedia’

JWT Brazil Creates ‘The Bible of Barbecue’ for Tramontina

JWT Brazil created an interactive cookbook entitled The Bible of Barbecue for leading Brazilian cookware line Tramontina.

Pages of the book can actually be utilized to create authentic Brazilian barbecue. One page, for example, breaks apart into charcoal to start the fire, while another can be used to sharpen your knife. There’s also a cutting board, salt to season the meat, an apron, tin foil, and even a serving dish. It’s a fun idea, which JWT describes as “a sensory fusion of tactile experience, visual design, and most importantly a tribute to the brilliant flavors that result from expert cooking.”

The Bible of Barbecue has been shared with master barbecue chefs in Brazil, and a version will soon be available in select bookstores. Check out the case study video above to learn more, and stick around for credits after the jump. Read more

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Honda Fit Turns Into a Mixing Deck, Tries to Convince You That It’s Cool

I have no idea what’s up with the recent trend of marketing brightly colored subcompacts exclusively to DJs, but the streak continues with this new spot from Brazil-based F/Nazca Saatchi & Saatchi.

Above, we DJ duo N.A.S.A. (AKA L.A. based Squeak E. Clean and Brazilian DJ Zegon) given the “Drivemixer,” a Honda Fit Twist (exclusive to Brazil) outfitted with a bunch of obnoxious sound effects that the DJs eventually mold into a cohesive obnoxious beat. This continues for a little over three minutes, at which point all other Brazilian DJs black out due to a filthy womp overload and awake to find themselves face down in the parking lot of their local Honda dealership. That’s what the whole “Twist” part means.

I don’t know how “street” the Honda Fit is in Sao Paulo, but in Chicago, I have heard tales of five different Honda Fits all getting their wheels stolen in the middle of the day. Perhaps if the Twist makes it to the U.S., the spot will look a little more like that. Credits after the jump.

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