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Posts Tagged ‘Santiago Puiggari’

McCann Launches Creepy ‘Lottery’ Spot for ZonaJobs

McCann Buenos Aires makes winning the lottery seem not that great in their creepy new spot for ZonaJobs, called “Lottery.”

The 1:19 ditty offers a surreal take on the winning the jackpot fantasy, positing that “before you can count all the zeros” people will be clambering for a piece of the pie. In the spot, these people are symbolically (and creepily) depicted as crows. “Lottery” does an admirable job of making falling into a lot of free cash seem unappealing, in a dark, twisted way. It succeeds at getting your attention and making you rethink some basic notions of what it means to be lucky, before finally revealing what “Lottery” is advertising with the line, “Lucky is doing what you love everyday,” followed by the ZonaJobs logo. The risk here, though, is that “Lottery” is so dark and twisted (blackmail and adultery even factor in) that people may be too uncomfortable to stick around that long, opting instead to flip channels or go to the kitchen for a snack.

“Lottery” marks McCann’s debut campaign for ZonaJobs, and includes graphical work in addition to the television spot. Chavo D’Emilio, general CD at McCann Buenos Aires, says that he hopes “Lottery” will “be the first of many more” for ZonaJobs, adding, “There are films that manage to bring together everything we like in advertising. It doesn’t happen very often but this is one of those films.” Credits after the jump. Read more

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Thursday Morning Stir

-McCann Worldgroup appointed Ogilvy Japan alum Yasuyuki Katagi as president/CEO of McCann Worldgroup Japan while Santiago Puiggari was named president of Worldgroup Argentina.

-The now corporation and director Clay Weiner ( you know, the Bud Light “Dude” auteur) have collaborated on a “Mascot Challenge” for Capital One (above). link

-The Tate galleries and Fallon have parted ways. Let the agencies line up. link

-Yep, the rumored “Schweddy Balls” ice cream is now reality thanks to Ben & Jerry’s. link

-The state of Connecticut, like New York, needs a new agency. link



Pringles Brings the Party to You

It’s Friday night. You and three of your friends are broke, out of booze and drugs and have only an Internet connection to occupy you. What’s the first word that comes to mind? Pringles (of course).

“Pringles Home Party” is a new digital effort from Grey Argentina, G2 and Fahrenheit 451 that seeks to associate Pringles with virtual raves that take place in your apartment. Through logging onto the microsite through Facebook, four people can have access to exclusive tracks from 12 of the world’s biggest DJs (all of which you’ve more than likely never heard of). Then, while you and your friends are dancing to tracks from people like Deep Mariano Feat. L O´Clock (see?), your laptop will take photos of you, which you can post to Facebook under an album probably named “Popping, no Stopping.” As Grey Argentina CD Diego Rubio puts it, “Our consumers are digital natives. They live, develop and relate to each other on Internet, and so they expect brands to know how to speak to them with their codes. This was central to us when we carried out the latest digital actions, which were designed to show that this was a digital native brand.”

Meanwhile, over in Europe, Pringles is rocking out in a whole different way via your iPhone. Home party credits after the jump.

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