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Posts Tagged ‘Sarah May Bates’

RPA Goes Back to Basics for Honda

Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune.

In today’s offering, RPA does things a bit more traditionally for the same client. Here’s “Music Festival”:

The theme of the spot is “hipsters growing up,” and all the boxes have been checked: Austin, Texas; Portugal. The Man; comfort food; facial hair; throwback fashion.

We like the double twist at the end, though we still wonder whether the guy with the beard would be driving a new Honda.

What is he, an art director?

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RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit

RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.

The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.

As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style. Read more

RPA Debuts ‘Fit for You’ for Honda

RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.”

Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions featuring award-winning drummer Questlove and comedian Felipe Esparza, as well as a promotion in the upcoming game Ultra Street Fighter IV. The TV spots starring Thune, clearly aimed at Generation Y, find Thune answering a series of questions about the Fit and demonstrating its capabilities. Thune assures viewers that the new Honda Fit is “gluten-free,” can fit synths, the Stanley Cup, or even a whole dorm room full of stuff (minus the roommate) and is perfect for a move to Seattle. A further pair of spots will roll out in the coming weeks.

“The campaign takes a typical product demonstration and gives it an unexpected twist to show how the 2015 Honda Fit answers the needs of the customer in a very direct yet humorous way,” said Jeff Conrad, Honda division senior vice president and general manager. “The campaign leverages the Fit’s unique combination of space and versatility plus innovative technology and class-leading fuel efficiency to clearly show that the 2015 Honda Fit is the leader of the subcompact class.” Stick around for credits and a second spot after the jump. Read more

Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

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