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Posts Tagged ‘Sarah Roebuck’

FCB/West Teases ‘Battlefield Hardline’

FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.

The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. Read more

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Wednesday Odds and Ends

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-Bi-coastal prodco Imaginary Forces has added former JWT/@radical.media producer Sarah Roebuck as live action EP.

-San Francisco agency Muh-Tay-Zik Hof-fer has brought on Tony Zimney, who’s worked in a variety of freelance creative roles at agencies in both SF and NY, as an ACD.

-Here are the 37 winners who have claimed ADC Young Guns 11 accolades. link

-Facebook has reported its Q3 results, which include a big leap in earnings and mobile ad revenue. link; link

-The folks at R/GA have teamed up with L’Oreal Paris and the MTA to launch the Intelligent Color Experience, a vending experience that launches Nov. 4 in NYC’s Bryant Park subway station (image above). link

-Philly shop Finch Brands has rebranded what one tipster says is “the worst team in the NBA.” We’ll stay out of this fight until the season progresses. link

-WPP/GroupM agency Maxus has hired Kerry Mitchell in the newly created position of growth driver for its Canadian operations.

 

Here’s an Interesting Way to Encourage Taking a Power Lunch

Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.

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