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Posts Tagged ‘Sarah Shipley’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

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Thursday Odds and Ends

-Havas has opened the doors to Totality, its new multicultural/LGBT-friendly unit based in New York that appears to be led by Edward Norton (above).

-Here’s the shortlist for the Key Art Awards. link

-What’s the ad strategy for Xbox? Let a Microsoft exec explain. link

-McGarryBowen Labs created this rather lovely visual compilation of Twitter reactions to Steve Jobs‘ death. link

-Christopher Averill joined SolutionSet MediaWhiz Partnership as CFO.

-Do we hear another opportunity knocking in the mobile ad sector? link

-Digital Kitchen’s Seattle office welcomed W+K alum David Mikula as a senior creative and promoted Sarah Shipley to head of production.