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Posts Tagged ‘Sasha Hirschfeld’

Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot

W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder.

In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie’s concluding scene, both Harper and Storm get emotional. When Harper leaves to call his dad, he passes hosts John Anderson and Bram Weinstein in the hallway, who remark on Harper’s intimidating eye black — although by now viewers know better. It follows in the successful “This is SportsCenter” formula of toying with a star athlete’s perceived persona, and while it doesn’t add anything new to the approach it feels like a welcome addition, especially with the All-Star Game right around the corner. Stick around for credits after the jump. Read more

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W+K NY Introduces the ‘Young Gun’ for Southern Comfort

W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”

Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.

“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump. Read more

W+K NY Unveils New, High-Tech SportsCenter Set

W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.

SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump. Read more

U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot

With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the latest SportsCenter spot from W+K New York. In the :30 clip above, Bradley’s accompanied by a little sidekick as he makes his rounds throughout the Bristol campus of ESPN, which holds the English-language rights for the World Cup, which takes place place as you might know in Brazil.

This latest effort marks the 400th-plus “This is SportsCenter” spot from the network, which also marks its eighth World Cup broadcast. It’s a more subdued than previous ads, though the tinge of dry humor remains intact, and yes, this one’s for the kids (after all, the little ones accompany each player in the pitch). O Positive director David Shane once again returns to the fold, following up his Bubba Watson-starring SportsCenter spot from two months ago with a well-timed piece that has chanting USA ahead of the world’s biggest stage.

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W+K New York Taps Strasburg in Latest for SportsCenter

W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.

In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump. Read more

W+K NY Navigates SportsCenter Office with Bubba Watson

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. Read more

Old Spice: ‘Anthropomorphic Hair Will Get You Laid’

W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the “Interneterventions” surprise online campaign. Now, breaking the consistency of strange portmanteau puns is “For Hair That Gets Results,” marketing Old Spice’s line of hair care and styling products.

The first 30-second spot, “Meeting,” finds a studly studs mop of hair jump off his head and get a girl’s number. The lesson? If, young man, you pull this move, you’ll get a phone number that connects to a voicemail message that says, “Hey, I can’t come to the phone right now. I’m either studying for my master’s degree or having a tickle fight with my friend, Consuela. (Giggles.) Stop it, Consuela, I’m going to get you!” Yep, pretty cool.

The second, “Boardwalk,” teaches young men another valuable lesson. You see, a lady wants your hair to tell her if you can put in baby in her. You know, through the means of sexual intercourse or via a mechanical claw. Credits after the jump.

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Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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W+K New York, ESPN Pull Back the Curtain in ‘The 10 Club’

W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter’s famed nightly Top 10 plays segment.

However, it turns out that the Top 10 Club is not so illustrious considering the windowless room looks more like a  doctor’s moldy waiting room than a hangout for stars and celebrities. ESPN  usually pokes fun in the context of sports news, but here, we get to see self-satire as Sportscenter parodies its own highlight tropes – i.e. the lanky high school kid who hits a full-court buzzer beater and the college mascot who does ridiculous college mascot shenanigans. I say this frequently, but it’s worth repeating, these spots are almost perfect for what they’re trying to accomplish, and they almost make you forget that Sportscenter has actually become a caricature of itself. Credits after the jump.

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Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks

We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including  the one above dubbed “Notebook,” we have yet another healthy dose of awkward humor from the cavalcade of ESPN and Association talent.

The spot features NBA commentator Mike Breen, Warriors head coach/former ESPN analyst Mark Jackson and his shooting star, Steph Curry. The trio stumbles upon Jackson’s old draft notebook while storing luggage, complete with some rather unflattering notes on Curry. Predictably, this results in the comic awkwardness that’s been synonymous with this ongoing campaign and continues the long line of funny RV spots W+K NY has created for ESPN.

The second spot of the campaign, “Clapper,” is not as noteworthy. It features Breen and Curry in some by-now old hat clapper humor. You can view this quick spot and credits after the jump.

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