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Posts Tagged ‘Scott Burns’

Innocean Kicks Off ‘Because Futbol’ for Hyundai

With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”

In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

Stay tuned for credits and “Boom” after the jump. Read more

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Caviar Director Reconnects with Emma Stone for Vogue Short

Caviar director Ruben Fleischer joined forces with cover girl Emma Stone, who recently starred in his film Gangster Squad, for a new original short for Vogue.

The spot sees Fleischer and Stone playing themselves, discussing Stone’s latest role. Fleischer, who wrote and directed the short, plays the stright man. Stone, meanwhile, has some unusual ideas to prepare for her role as a nun, all of which involve magic. As you may have guessed, things get a little bit silly, but the humor never quite connects and the premise feels a bit forced — even if “Everyone loves magic, even nuns.”

Stick around for credits after the jump.  Read more

Wednesday Odds and Ends

-We’ve inquired about this a couple of weeks ago, but que sera sera, a trade you know well has confirmed that Matt Ryan, co-chair of Havas New York who joined the agency from sibling Arnold when it was still Euro RSCG back in 2008, is out and that global lead Andrew Benett will take on the CEO role of said office. Yeah, we inquired for comment, but nothing from Havas’s end as of yet. Wonder why. link

-And now, we get insecure thanks to a Mercedes-Benz ad aimed at the South African market from Net#work BBDO (above). Check out credits and behind-the-scenes clip after the jump.

-Current Saatchi & Saatchi Greater China president/COO Michael Lee has been promoted to CEO at the agency.

-In other Rosetta news, the Publicis Groupe-owned agency has hired Mindshare alum Jeff Thaler as managing partner/program management officer.

-Atlanta-based agency Ames Scullin O’Haire has launched its internal production studio, ASO Digital Films. It would help if we could actually download the digital films promoting the launch, but guess we can do with this for now. link

-St. Louis-based experiential marketing agency Switch has promoted Scott Burns to the newly created ECD role.

-And so, it continues. Caesars has dropped Paula Deen and so has Walmart.

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