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<title>Scott Kaplan - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>Here&#8217;s the Jesus/&#8217;Walking Dead&#8217; Crossover You&#8217;ve Been Waiting For</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/62693922?title=0&amp;byline=0&amp;portrait=0"></iframe></p>
<p>Gather round, dear AgencySpy readers. It&#8217;s time to hear the tale of Easter and Passion Week.</p>
<p>After a triumphant entrance into Jerusalem during what the church refers to as &#8220;Palm Sunday,&#8221; Jesus and his disciples sought a place to celebrate the Passover in the Holy City.</p>
<p>On Thursday night, Jesus and his posse took part in what would be referred to as &#8220;The Last Supper.&#8221; Jesus, having a good deal of insight into the human condition and also being an omniscient deity, predicted that one of his disciples, Walter White, would betray him. You see, Mr. White was all about getting money, and it didn&#8217;t matter to him who he would have to wrong to get more of it. It&#8217;s speculated that Walter had a form of lung cancer or something.</p>
<p>After Jesus gave Mr. White a chance to come clean, he took a few of his disciples to a garden, where he prayed to God so hard that it&#8217;s said that he sweat blood. Here, Mr. White gave up Jesus to the Roman soldiers, who, after a few hours of trial at the hands of Jewish and Roman leaders, was sentenced to be crucified on the charge that he was undermining Caesar&#8217;s regime.</p>
<p>While dying of what is speculated to be eventual suffocation, Jesus was reminded by a Roman soldier stationed at Golgatha by the name of Don Draper that &#8220;the world is indifferent.&#8221; Don, fancying himself a clever wordsmith, is actually said to be responsible for coining the tongue-in-cheek expression &#8220;Good Friday&#8221; for this occasion. While there was nothing all that &#8220;good&#8221; about it, Draper delighted in the irony of the phrase and also thought it would be a great way to sell t-shirts.</p>
<p>Three days after his death, Jesus rose from the dead. While presenting his risen form to friend Mary Magdalene, he was approached by two swarthy men with crossbows. The above clip from former BBDO CD <strong><a href="http://www.mediabistro.com/Scott-Kaplan-profile.html">Scott Kaplan</a></strong> depicts what happened next. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/heres-the-jesuswalking-dead-crossover-youve-been-waiting-for_b46480#more-46480" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/heres-the-jesuswalking-dead-crossover-youve-been-waiting-for_b46480#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/heres-the-jesuswalking-dead-crossover-youve-been-waiting-for_b46480</link>
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		<category><![CDATA[Celebrity]]></category>
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		<category><![CDATA[People]]></category>
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		<category><![CDATA[Drew Fuccillo]]></category>
		<category><![CDATA[Joe Barone]]></category>
		<category><![CDATA[Joey McCormick]]></category>
		<category><![CDATA[M. Werner]]></category>
		<category><![CDATA[Mike Luzzi]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Tim Leitner]]></category>
		<category><![CDATA[Todd Cummings]]></category>
<pubDate>Fri, 29 Mar 2013 12:25:59 +0000</pubDate>
  
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<item>
<title>So, An Indian Guy Walks Into an Irish Pub&#8230;</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/SIP7Gn54tZM?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/SIP7Gn54tZM?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Since St. Patty&#8217;s Day falls on a Saturday this year, we&#8217;ll start the party a little early by bringing you this little ditty from one of the oldest Irish pubs in the nation, New York City&#8217;s own McSorley&#8217;s. It&#8217;s not the choice watering hole for yours truly, but apparently its ale has some interesting effects on Indian guys like myself. One of the copywriters on this spot, which was directed by <strong><a href="http://www.mediabistro.com/Matt-Fischman-profile.html">Matt Fischman</a></strong> and basically given to the 158-year-old drinking institution, is none other than <strong><a href="http://www.mediabistro.com/Tom-Christmann-profile.html">Tom Christmann</a></strong> (<strong><a href="http://www.mediabistro.com/Scott-Kaplan-profile.html">Scott Kaplan</a></strong> was the other CW). We&#8217;re checking to make sure that it&#8217;s the same Tom Christmann that <a href="http://www.mediabistro.com/agencyspy/for-those-of-you-wondering-tom-christmann-did-leave-jwt_b24617" target="_blank">left JWT for the freelancing life</a> last fall. Anyhow, slainte! <strong>Update: </strong>Yes, it is that Christmann, indeed.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/in-honor-of-st-patricks-day-heres-a-quickie-from-mcsorleys_b30613#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/in-honor-of-st-patricks-day-heres-a-quickie-from-mcsorleys_b30613</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Matt Fischman]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Tom Christmann]]></category>
<pubDate>Fri, 16 Mar 2012 10:25:26 +0000</pubDate>
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<title>Lion-Winning Ad Community Couldn&#8217;t Care Less About Real Lions</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/LB2C_mpAgdo?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/LB2C_mpAgdo?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>As they say, if at first you don&#8217;t succeed, try, try again. That&#8217;s the proverb that seems to driving freelancers <strong><a href="http://www.mediabistro.com/Amee-Shah-profile.html">Amee Shah</a></strong> (formerly of BBH) and <strong><a href="http://www.mediabistro.com/Scott-Kaplan-profile.html">Scott Kaplan</a></strong> (not the producer, but the SVP/senior CD who <a href="http://www.mediabistro.com/agencyspy/scott-kaplan-leaves-bbdo_b5975" target="_blank">left BBDO</a> in early 2010) to give it another go with their project for Animal Defenders International. As you see in the sad case study above, the pair&#8217;s objective was to urge those Cannes Lions winners to save the $1,200 they&#8217;d normally spend on purchasing their award (only a few Lions are actually given away per entry in case you didn&#8217;t know) and use the money to help rescued circus lions instead.</p>
<p>Well, Shah and Kaplan&#8217;s efforts helped garner a whopping $0 from the ad industry. Considering how much importance is placed on having a Cannes Lion on one&#8217;s shelf, why are we not surprised?  But as the duo says in the end of their clip above, &#8220;We thought we&#8217;d give it one more try.&#8221; Better luck this time, gang.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/lion-winning-ad-community-could-care-less-about-real-lions_b25857#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/lion-winning-ad-community-could-care-less-about-real-lions_b25857</link>
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		<category><![CDATA[Awards]]></category>
		<category><![CDATA[What The...?]]></category>
		<category><![CDATA[Amee Shah]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
<pubDate>Tue, 15 Nov 2011 12:08:52 +0000</pubDate>
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<title>W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/K0SrHYh2aOs?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/K0SrHYh2aOs?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>You know, these ads just aren&#8217;t the same without <strong><a href="http://www.mediabistro.com/Isaiah-Mustafa-profile.html">Isaiah Mustafa</a></strong>, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don&#8217;t know if this spot, which may have been copywriter/art director <strong><a href="http://www.mediabistro.com/Eric-Kallman-profile.html">Eric Kallman</a></strong>&#8216;s last writing effort for the brand (didn&#8217;t he <a href="http://www.mediabistro.com/agencyspy/gerry-graf-lures-old-spice-creative-away-from-wk_b16713" target="_blank">jump to BFG9000</a> already?), is it. Here, a sea captain with the worst fake facial hair since <a href="http://www.youtube.com/watch?v=01vZ_NANr8E" target="_blank">Theo and Cockroach on <em>The Cosby Show</em> </a>charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/wk-gives-isaiah-mustafa-a-breather-in-latest-old-spice-campaign_b22927#more-22927" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wk-gives-isaiah-mustafa-a-breather-in-latest-old-spice-campaign_b22927#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wk-gives-isaiah-mustafa-a-breather-in-latest-old-spice-campaign_b22927</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Alex Moaveni]]></category>
		<category><![CDATA[Arielle Davis]]></category>
		<category><![CDATA[Ben Grylewicz]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Eric Baldwin]]></category>
		<category><![CDATA[Eric Kallman]]></category>
		<category><![CDATA[Fred Elmes]]></category>
		<category><![CDATA[Gavin Cutler]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[Jamie O’Hara]]></category>
		<category><![CDATA[Jason Bagley]]></category>
		<category><![CDATA[Jeff Scruton]]></category>
		<category><![CDATA[Jessica Locke]]></category>
		<category><![CDATA[John Leonti]]></category>
		<category><![CDATA[Jordan Muse]]></category>
		<category><![CDATA[Josh Hatton]]></category>
		<category><![CDATA[Lindsay Reed]]></category>
		<category><![CDATA[Lindsey Alvarez]]></category>
		<category><![CDATA[Loren Silber]]></category>
		<category><![CDATA[Mark Fitzloff]]></category>
		<category><![CDATA[Martin Rivera]]></category>
		<category><![CDATA[Phil Crowe]]></category>
		<category><![CDATA[Ryan Steele]]></category>
		<category><![CDATA[Sam Shaffer]]></category>
		<category><![CDATA[Sasha Hirschfeld]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Siggy Ferstl]]></category>
		<category><![CDATA[Steve Cokonis]]></category>
		<category><![CDATA[Sue Troyan]]></category>
		<category><![CDATA[Susan Hoffman]]></category>
		<category><![CDATA[Tom Kuntz]]></category>
<pubDate>Thu, 08 Sep 2011 11:35:10 +0000</pubDate>
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<title>Hahn Beer Looks Expensive to Make</title>
<description><![CDATA[<p><object width="480" height="350"><param name="movie" value="http://www.youtube.com/v/Hq8tbNEXdlQ?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/Hq8tbNEXdlQ?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Never had Hahn beer? Well, it&#8217;s apparently quite a big deal in Australia, where it&#8217;s been in business for 25 years.</p>
<p>This new TV spot for Hahn Superdry comes from Aussie agency Publicis Mojo and is directed by Emmy-winner <strong><a href="http://www.mediabistro.com/Tom-Kuntz-profile.html">Tom Kuntz</a></strong>. Yes, <em>that</em> Tom Kuntz, who&#8217;s recently been behind lens for award-winning campaigns for Old Spice and Skittles. So, if you notice a little Kuntz&#8217; absurd humor and cry &#8220;ripoff,&#8221; you shut your trap, you hear?</p>
<p>Q: How do you make Superdry beer? A: With a super factory. The director who&#8217;s helped define an age of television advertising where going viral is as important as making something that looks whimsical on an HDTV just doesn&#8217;t seem to miss, and he hits it out of the park yet again. So, while you might never have heard of Hahn beer before in the states, you will soon. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hahn-beer-looks-expensive-to-make_b19187#more-19187" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hahn-beer-looks-expensive-to-make_b19187#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hahn-beer-looks-expensive-to-make_b19187</link>
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		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[Adrian Shapiro]]></category>
		<category><![CDATA[Deanne Constantine]]></category>
		<category><![CDATA[Gavin Cutler]]></category>
		<category><![CDATA[Graham Ritchie]]></category>
		<category><![CDATA[Justine Armour]]></category>
		<category><![CDATA[Karl Richter]]></category>
		<category><![CDATA[Micah Walker]]></category>
		<category><![CDATA[Nicole Milward]]></category>
		<category><![CDATA[Ruth Bellotti]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Simon Lister]]></category>
		<category><![CDATA[Tom Kuntz]]></category>
<pubDate>Fri, 03 Jun 2011 13:32:06 +0000</pubDate>
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<title>The Isaiah Mustafa Blitz Continues</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/xCI84r8o3qM?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/xCI84r8o3qM?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We&#8217;re sure there&#8217;s many of you who think the <strong><a href="http://www.mediabistro.com/Isaiah-Mustafa-profile.html">Isaiah Mustafa</a></strong>-led Old Spice campaign has lost its luster, and perhaps some of the more recent spots have sullied the once-novel concept. But that hasn&#8217;t stopped Wieden+Kennedy from continuing to use its buff pitchman, who returns to dazzle the ladies and continue his role as  in this latest installment entitled &#8220;Fiji.&#8221; Does the fresh scent of Fiji make your man smell like a never-ending tropical sunset, personalized love song melody and a romantic puppy surprise? Mustafa says, &#8220;yes.&#8221;</p>
<p>Credits and an example of the print component after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/the-isaiah-mustafa-blitz-continues_b15211#more-15211" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-isaiah-mustafa-blitz-continues_b15211#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/the-isaiah-mustafa-blitz-continues_b15211</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Ben Grylewicz]]></category>
		<category><![CDATA[Corey Bartha]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Eric Baldwin]]></category>
		<category><![CDATA[Eric Kallman]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[Jason Bagley]]></category>
		<category><![CDATA[Jeff Scruton]]></category>
		<category><![CDATA[Jordan Muse]]></category>
		<category><![CDATA[Mark Fitzloff]]></category>
		<category><![CDATA[Neil Shapiro]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Susan Hoffman]]></category>
		<category><![CDATA[Tom Kuntz]]></category>
<pubDate>Mon, 07 Mar 2011 12:48:06 +0000</pubDate>
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<title>It&#8217;s Easy to Go Overboard with Unlimited Data/Web</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/y4TvxjFl7BM?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/y4TvxjFl7BM?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>For only $25 a month, Virgin Mobile along with the the new LG Optimus V offers unlimited data and web giving you access to email, Twitter, Flickr, Foursquare, etc.. As you will see, it can be both a blessing and a curse. If you have a crazy Valentine stalker as depicted in this campaign, everything mentioned above can be used as a tool to follow your every move.</p>
<p>This creepy/comedic effort marks the next phase of the &#8220;Crazy Life&#8221; campaign created by Mother, which if you remember won back the Virgin Mobile business last summer.  <strong><a href="http://www.mediabistro.com/Tom-Kuntz-profile.html">Tom Kuntz</a></strong> handles directing duties for these spots, which we know are just a tad untimely, but better late than never. View one more spot and credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/its-easy-to-go-a-little-overboard-with-unlimited-dataweb_b14326#more-14326" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/its-easy-to-go-a-little-overboard-with-unlimited-dataweb_b14326#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/its-easy-to-go-a-little-overboard-with-unlimited-dataweb_b14326</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Allon Tatarka]]></category>
		<category><![CDATA[Erik Laroi]]></category>
		<category><![CDATA[Jeff Scruton]]></category>
		<category><![CDATA[Kelsey Robertson]]></category>
		<category><![CDATA[Paul Malmstrom]]></category>
		<category><![CDATA[Rob Baird]]></category>
		<category><![CDATA[Sara Wallace]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Tom Kuntz]]></category>
<pubDate>Tue, 15 Feb 2011 13:33:09 +0000</pubDate>
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