-AgencyNet wants to celebrate Justin Bieber‘s 18th b-day tomorrow by setting a Guinness World Record. link

-San Francisco indie shop Swirl promoted Eric Perko to associate media director.

-Grey/Amalgamated/Mullen alum Scott Karambis joined SapientNitro’s Boston office as VP of marketing strategy and consumer insight.

-Former MediaVest SVP Jen Soch was named managing partner, global account director at MEC.

-Forget the McRib, let’s meet the McRibster. link

-Hong Kong and gender roles play a factor in a new Louis Vuitton short film (above). link