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Posts Tagged ‘Scott Prindle’

Made Movement Signs CP+B’s Kate Higgins As Partner


Three CP+B executives made news in March 2012 when they split from the agency to start their own shop, Made Movement.

Today we learned that another longtime Crispin exec has become Made’s newest partner.

Kate Higgins, who most recently served as VP/Account Director at CP+B leading the account (she previously ran Old Navy and the GAP), officially joins Made Movement today as partner/Chief Client Officer.

During her six-plus years with CP+B, she worked with additional Made partners Graham Furlong (CSO) and Scott Prindle (CDO) on Windows and other accounts.

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Tuesday Odds and Ends

-B-Reel and Google collaborated on an interactive music vid to promote “The Bravest Man in the Universe,” which is off of Bobby Womack‘s first album of original material in 18 years (teaser above–and we have a hunch he may be collaborating on new Massive Attack work–or at least we hope).

-Former Grey EVP Christopher Wollen joined The Barbarian Group as executive director of business development. link

-AB In-Bev debuted its first branded YouTube channel for Budweiser to “strengthen” the brew’s association with soccer. link

-A female ad exec confesses. link

-Our pals at the Denver Egotist interviewed Made Movement’s chief digital officer, Scott Prindle. link

-New York-based agency DeVito/Verdi added digital shop SongPlus, which was founded five years ago by JWT/Hill Holliday alum David Song, to the fold. Song will now lead the D/V’s efforts to meld its traditional and digital capabilities for clients.

-So, what makes a “modern gentlemen?” Ketel One wants to know and is offering some money for it. link

-Well, we guess losing almost every one of your sponsors will do this to Tiger Woods. link


Here’s More on Bogusky’s ‘Return’ to Advertising

Well, we had a feeling he still had one foot in the door considering that spies were hinting about this as far back as late April (and we were told by those in the know on the 26th of said month that it was “100% not true”). Anyhow, by now, many of you have probably heard that the man, the myth, the earth-saving bike-sharer known as Alex Bogusky is kinda sorta making a return to advertising. We’ve been told that Bogusky officially signed on July 2 to serve as an investor and creative advisor for Made Movement, a shop formed by fellow CP+B alums to support “a resurgence in American manufacturing.”

In a statement, Bogusky says, “I know these guys are the best in the business and I would pretty much invest in any agency they are a part of. But when they told me the idea, it was a really perfect fit.” The folks at Made, which was founded by Dave Schiff, Scott Prindle and John Kieselhorst, have not only welcomed their old pal Bogusky aboard, but have launched the Made Collection, which includes American-made goods that you can shop for on a flash-sale website (teaser above).

Regarding Bogusky’s arrival, Schiff, who serves as partner/CCO, adds, “To say Alex is an asset is understating it. He’s a guy with the uncanny ability to peek around corners and see what’s coming next. He’s a compass for where we’re headed, a barometer for the quality of our work and an impassioned co-conspirator in our enterprise. More than that, he’s a friend.”

Fox Moves Up the Ranks at CP+B

After spending technically four years in the CP+B camp after the MDC agency acquired his interactive shop Texture Media, Dan Fox is getting promoted once again, this time adding “executive” to his VP, creative technology director title. Since 2008, Fox has worked as technical director on VW’s website and has been involved with notable CP+B clients including Best Buy, Old Navy, Bolthouse Farms and Kraft (remember this interesting work for Jell-O last December?).

Anyhow, we’ve been told that “in a sense,” Fox replaces Scott Prindle, who left to start up MADE along with fellow former CP+B-ers Dave Schiff and John Kieselhorst just a month ago.

CP+B Execs Split to Form MADE

Crispin Porter + Bogusky perhaps took a hit as of late as Dave Schiff, Scott Prindle and John Kieselhorst left the agency to form their own shop called MADE, which was created to support “a resurgence in American manufacturing.”

Regarding the split from CP+B and formation of their new shop, which is capitalizing on the “buy American” trend, Schiff says in a statement, “CP+B is a great agency and I could never see myself leaving to go to another agency, but this is a mission. We work a lot in advertising, and I want to put every hour into building something I’m deeply committed to.” Schiff continues, “More than 5.5 million U.S. manufacturing jobs have been lost or outsourced since 2001, yet if the average American spent just 1 percent more on American-made goods and services, it would create 250,000 new jobs. We feel like we can help make that happen and more.”

During his time at CP+B, Schiff served as VP/ECD while Prindle, who spent six years at the Boulder-based operation and was considered an “original architect” of the agency’s digital process, spent the last two two-and-a-half as VP, executive technology director. Kieselhorst, meanwhile, served as executive design director and together, the trio worked across a range of Crispin clients including Coke Zero, Volkswagen, Burger King, Sprite, Domino’s, MINI Cooper and Best Buy.

The central concept of the group’s new “America! Fuck Yeah!”-themed agency is an integrated consumer/brand community.