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Posts Tagged ‘Scott Trattner’

W+K Offers Cute Take on Modern Romance for Facebook

W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger.

Entitled “Say Love You Better,” the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple “I miss u” message, the spot uses the couple trying to find better ways to say “I love you” as a means to demonstrate the different ways Messenger lets you communicate: audio, photos, video, various emoji, etc. The couple, initially separated on opposite ends of the screen, fly towards each other and embrace, symbolizing how Messenger helped bring them together, ending with the “Say love you better” tagline. It’s an effective way to deliver the message, and perhaps rebuild the reputation of Facebook’s often-maligned mobile service (without addressing any of the criticism).

The campaign will also include OOH elements, a first for Facebook, with billboards in Los Angeles and Chicago rolling out next month.

Read more

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TBWA Employs Star Voices for Conservation International

TBWA Media Arts Lab has launched a star-studded campaign for Conservation International, entitled “Nature is Speaking,” which employs celebrities as elements of nature delivering the message that environmental reform is an immediate concern.

Star voices include Julia Roberts as Mother Nature, Harrison Ford as The Ocean, Kevin Spacey as The Rainforest, Edward Norton as The Soil, Penelope Cruz as Water and Robert Redford as The Redwood. The campaign debuted at SXSW Eco and rolled out yesterday on YouTube, with the Mother Nature film highlighted on www.conservation.org. That nearly two-minute video functions as the campaign’s center point and introduction. Roberts, as Mother Nature, casts aside the notion that nature is something separate from people to be used. “I don’t really need people, but people need me,” Roberts intones over footage of natural marvels (bonus points for time-lapse footage of oyster mushrooms growing). She goes on to point out how the fate of humans is linked to nature. “When I thrive, you thrive,” she says. “When I falter, you falter — or worse.” She concludes, “One way or another, your actions will determine your fate. Not mine…I am prepared to evolve, are you?” It’s a powerful message, hammering home the immediacy of the issue with emotion.

It also functions as something of a rebranding for the environmental movement. As Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist points out in a press release, “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people. By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

As the campaign continues, Conservation Internation will highlight a different film each week on www.conservation.org, with an accompanying post on its Human Nature blog. Next week will focus on The Ocean (voiced by Vice Chairman of Conservation International Harrison Ford), followed by The Rainforest (voiced by Spacey) and The Soil (Norton). We’ve included Ford and Spacey’s contributions after the jump. The campaign also includes a social extension, with HP promising to donate one dollar to Conservation International, up to one million, for every use of the #NatureIsSpeaking hashtag. Read more

Wednesday Odds and Ends

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-Well, it’s old news by now, but yes, six months after launching its creative/media review, Liberty Mutual, which previously worked with Hill Holliday exclusively on both accounts, has now appointed Havas Worldwide New York as creative AOR while handing media duties to Optimedia (HH, though, is still somewhat in the mix).

In a statement regarding the move, Liberty Mutual CMO James MacPhee says, “I am excited to bring on Havas Worldwide as a creative partner,” said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.” Havas Worldwide’s first creative work for Liberty Mutual is slated to launch at a date tbd in 2014.

-We can only be awe-inspired by Casey Neistat, the ad guy who spent his entire promotional budget for Ben Stiller‘s new movie on typhoon relief efforts for the Philippines. link

-Muh-Tay-Zik | Hof-fer makes a second appearance today as the San Francisco-based agency has promoted executive producer Michelle Spear to associate partner/head of production.

-Scott Trattner‘s second stint at TBWA\Media Arts Lab didn’t last long. Less than a year after rejoining \MAL, the ECD has now moved to Facebook. link

-Stefan Sagmeister and Jessica Walsh of New York design firm Sagmeister & Walsh are behind the new trophy designs for New York Festivals “World’s Best Advertising” awards (example above). link

-Bi-coastal production company MassMarket has added Julien Brami as VFX supervisor.

 

Trattner Returns to \Media Arts Lab

To those of you who inquired this morning, the answer is yes. After spending just seven months at 72andSunny as an executive creative director, Scott Trattner has indeed returned to TBWA\Media Arts Lab, the place he called home for eight years before joining up with the former, MDC-owned agency. During his brief stint at 72andSunny, Trattner was tasked along with fellow ECDs Jason Norcross and Frank Hahn with leading work across a client roster that includes K-Swiss, Carl’s Jr./Hardee’s and Activision.

No word yet on why such a brief spell at his former shop, but now, in his second tour of duty at \MAL, which officially begins today, Trattner once again assumes the role of ECD and is back to work on Apple. During his first time out, Trattner helped lead creative for on campaigns for everything from iPod Touch to iPad 2 to iPhone 4S.

72andSunny Welcomes New ECD…and Oh Yeah, One More Thing

Let’s first get through the formalities and let you know, even though you all probably know, that TBWA vet Scott Trattner has joined up with 72andSunny as executive creative director. The eight-year \Media Arts Lab vet co-created the “Mac vs. PC” campaign for Wall Street’s MVP. In a statement, 72andSunny chief exec John Boiler breaks it down, saying, “Scott’s track record for creating colossal impact on behalf of his clients is second to none. His work has not only shaped one of the biggest brands in the world, but redefined industries. Jason and Frank have led some of the most notable campaigns in the world and are cultural keystones. Moving to this new structure will allow us to scale our culture and best practices while maintaining our relentless focus on creative excellence.”

The “Frank” Boiler is referring to is Frank Hahn, who along with Jason Norcross (promoted to partner nearly a year ago) has been bumped up to executive creative directors at the SoCal-based, MDC-owned agency.

Update: For the sake of keeping folks out of trouble, we’ll let the original rant pass by the wayside. Sorry for it, but I still think AdAge really needs to get over itself. You are not the monolith you think you are.

Bisous,

=-Kiran