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Posts Tagged ‘Sean Davison’

MacLaren McCann Delivers Barbershop Heckling for Mastercard

The Toronto Maple Leafs and Montreal Canadiens have the oldest, and arguably fiercest, rivalry in the NHL. So to celebrate the two teams meeting in the NHL season opener this year, MacLaren McCann and Mastercard invited fans to submit their best heckles on Twitter, Facebook and YouTube. They then took these messages and delivered them, via barbershop quartet.

During opening night on October 1st, over the course of eight hours, 56 heckling videos were shared, each dedicated to the user who submitted the message. The campaign was a hit, with over 4.3 million Twitter impressions and over 17,000 social engagements. While the idea behind the campaign is kind of interesting in theory, the execution suffers from a loose definition of “heckling.” Case in point can be viewed in the above video: “OMG, can’t sit down to study. So pumped for tonight.” is decidedly not a heckle. The problem with this idea is that its entertainment value increases with the meanness of the heckling. But for obvious reasons, Mastercard and MacLaren McCann wanted to keep things family friendly. What we’re left with too often is a barbershop cheerleading squad, considerably lamer than a heckling barbershop quartet. It almost feels like a bait-and-switch. Check out a couple of our favorites, along with credits, after the jump. And feel free to chime in with your thoughts in the comments section.  Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

McCann Toronto’s Peel-Off Tattoo Posters Double as Fading Fast Coupons

Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?

McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.

The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brown avail himself of their services if he’s in Toronto any time soon. Credits after the jump. Read more