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Posts Tagged ‘Sean Hamilton’

Everyone Deserves a Snow Day, Even in the Summer?

As everyone laments the conclusion of a great NBA season, we’re all reminded that it’s almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley School for Girls, the Copper Mountain resort wants to remind vacationers that it’s still looking to thrive as the summer gets sweaty. Three new Copper Mountain spots will be airing in the coming months. “Golf Triathlon” will be released first on June 24.

The ads are a continuation of Wexley’s “Everyone Deserves a Snow Day” campaign, somewhat puzzling considering school is out and there aren’t snow days to be had. The set-up is overly simple: a standard nuclear family trading uncomfortable banter on a skilift. The premise of a gold triathlon is a dynamic idea in theory, ripe with potential humor, but here it is rendered boring. Showing the golf course to the viewer may have fixed the boredom. The two unreleased spots, “Events,” and “Woodward,” are much of the same: jokes that don’t make you laugh. Same background, same skilift, no variety. A bland campaign for a bland Friday.

You can see the other two spots and credits after the jump.

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Tuesday Odds and Ends

-Seattle shop Wexley School for Girls has added Sean Hamilton to its creative team and hired Cassidy Wilber as senior planner for HomeStreet Bank.

-Bi-coastal experiential agency MKG hired Tracy Bussan and Chris Dowling as director of client services and creative director, respectively.

-Our old pal Rich Siegel tells us his new rules were he the king of the hill at his own agency. link

-YouTube celebrates its eight birthday today and has listed its 10 most-watched videos ever. Take a guess at what’s #1. link

-Burlington, VT-based Kelliher Samets Volk has welcomed back Erin Fagnant to serve as brand manager, which calls for her to head up client relations for Okemo Mountain Resort and expand the agency’s outdoor/travel practice.

-A 24-hour romance between a business traveler and, yes, a yoga mat unfolds in a new campaign, led by creative production company Portal A, for Kimpton Hotels (above).

-In case you were wondering what Apple’s Q2 earnings report looks like… link

-PBS documentary series Food Forward, which was co-produced by Minneapolis agency Haberman, has been nominated for a James Beard Award. link