How rich is “Yeah, that kind of rich?” According to DDB NY’s new spots for the New York Lottery, the answer is: rich enough to buy laughs.
“Invasion” (above) shows a guy pranking his friend with an elaborate alien takeover just to snap an embarrassing photo of his reaction. Apparently wealth hasn’t gone to this guy’s head, since he only cares about posting humiliating pictures of his boys online.
“Writer’s Room” (below) is the better of the two spots and tells the story of a regular guy who buys a team of writers captained by Andy Richter, so they can feed him quality jokes through an earpiece. I don’t think Andy Richter would be my first choice for my comedic squad, but he does beat Paul Shaffer. As the punchlines add up, pay attention to the quick cuts at the end. The protagonist even cracks people up at a funeral, which is one of those small touches that’s offensive enough to be funnier than most PC commercials allow.