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<title>Serena Williams - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>iPhone 5 Will No Longer Interrupt Your Dreams of Three-Ways with the Williams Sisters</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/eLJN_d2sVjk"></iframe></p>
<p>Among my resolutions for 2013 is the desire to act more mature, especially when my public persona is in use. Now that I&#8217;m firmly in my mid-20s, the adult thing to do would be stop writing about things like boobs and farts on AgencySpy, and start taking my critiques of marketing a bit more seriously. However, when Kiran sends me spots like this, I cannot help but relapse. Readers, I hope you can forgive me.</p>
<p>As we&#8217;re told in this iPhone spot from TBWA\Media Arts Lab, our narrator is in the midst of a dream, one he says he&#8217;s enjoying quite a bit. In said dream, he&#8217;s getting double-teamed by <strong><a href="http://www.mediabistro.com/Venus-Williams-profile.html">Venus Williams</a></strong> and <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong>, two tennis legends who our narrator apparently fantasizes about. Now, notice that they&#8217;re not playing tennis, but instead in the midst of an epic game of ping-pong, with each sister assigned to play with one of the narrator&#8217;s balls.</p>
<p>Now, the worst that could happen would be that the narrator&#8217;s precious iPhone 5 wakes him up before things get even more heated. Luckily, the iPhone 5 comes with a &#8220;Do Not Disturb&#8221; function, which will allow him to ignore interruptions while he&#8217;s asleep.  How does iOS know what calls are &#8220;important&#8221; and which ones are not? We may never know, but we do know that his dream will continue uninterrupted, perhaps in Apple purgatory&#8217;s locker room. Again, sorry for the relapse, and I&#8217;ll try harder next time. But, seriously, TBWA\MAL. You know damn well what you&#8217;re implying.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/iphone-5-will-no-longer-interrupt-your-dreams-of-three-ways-with-the-williams-sisters_b42710#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/iphone-5-will-no-longer-interrupt-your-dreams-of-three-ways-with-the-williams-sisters_b42710</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[TBWA/Chiat Day]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Venus Williams]]></category>
<pubDate>Wed, 02 Jan 2013 12:20:05 +0000</pubDate>
  
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<title>Wednesday Odds and Ends</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-37557" title="greynflcondi" src="http://www.mediabistro.com/agencyspy/files/2012/08/greynflcondi.png" alt="" width="279" height="371" /></p>
<p>-ChickFilaConfessional.com creator <strong><a href="http://www.mediabistro.com/Natalie-Taylor-profile.html">Natalie Taylor</a></strong>, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. <a href="http://www.huffingtonpost.com/natalie-taylor/righting-our-lightlybread_b_1773666.html?utm_hp_ref=fb&amp;src=sp&amp;comm_ref=false" target="_blank">link</a></p>
<p>-Former Digitas U.K. president/Wunderman alum <strong><a href="http://www.mediabistro.com/Howard-Geisler-profile.html">Howard Geisler</a></strong> joined New York/London shop Essence Digital as Google global client partner.</p>
<p>-Grey NY is helping its client the NFL promote its women&#8217;s apparel line with the &#8220;It&#8217;s My Team&#8221; campaign, which stars everyone from <strong><a href="http://www.mediabistro.com/Condoleezza-Rice-profile.html">Condoleezza Rice</a></strong> (above) to <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong> to <strong><a href="http://www.mediabistro.com/Melania-Trump-profile.html">Melania Trump</a></strong>. We had no idea Condi was a Browns fan.</p>
<p>-Apparently, <em>Business Insider </em>has evidence that Progressive is ready to &#8220;kill off Flo.&#8221; <a href="http://www.businessinsider.com/heres-the-evidence-that-progressive-is-about-to-kill-off-flo-2012-8" target="_blank">link</a></p>
<p>-The Shat&#8211;sorry, the Priceline Negotiator&#8211;lives! Thank you, BSSP. <a href="http://www.youtube.com/priceline" target="_blank">link</a>;<a href="http://www.latimes.com/business/money/la-fi-mo-shatner-priceline-20120815,0,2032878.story" target="_blank"> link</a></p>
<p>-Here are your finalists for Digiday&#8217;s upcoming Sammy Awards. <a href="http://www.sammyawards.com/Finalists/" target="_blank">link</a></p>
<p>-Welcome to Flickr, <strong><a href="http://www.mediabistro.com/Marissa-Mayer-profile.html">Marissa Mayer</a></strong>. <a href="http://techcrunch.com/2012/08/15/hope-for-flickr-marissa-mayer-joins-photo-sharing-site-reportedly-doubles-team/" target="_blank">link</a></p>
<p>-Newly appointed GroupM chief digital officer <strong><a href="http://www.mediabistro.com/Rob-Norman-profile.html">Rob Norman</a></strong> says he will avoid the &#8220;digital silo&#8221; in his new role. <a href="http://www.clickz.com/clickz/news/2199112/new-groupm-chief-digital-officer-to-avoid-silo-effect" target="_blank">link</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wednesday-odds-and-ends-167_b37555#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wednesday-odds-and-ends-167_b37555</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Condoleezza Rice]]></category>
		<category><![CDATA[Howard Geisler]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Melania Trump]]></category>
		<category><![CDATA[Natalie Taylor]]></category>
		<category><![CDATA[Rob Norman]]></category>
		<category><![CDATA[Serena Williams]]></category>
<pubDate>Wed, 15 Aug 2012 16:30:39 +0000</pubDate>
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<title>Jenkins Takes Global Creative Role on Gatorade at Chiat LA</title>
<description><![CDATA[<p><strong><a href="http://www.mediabistro.com/Jayanta-Jenkins-profile.html"><img class="alignleft size-full wp-image-22909" title="jayanta" src="http://www.mediabistro.com/agencyspy/files/2011/09/jayanta.png" alt="" width="87" height="109" />Jayanta Jenkins</a></strong>, who you may remember as our <a href="http://www.mediabistro.com/agencyspy/hot-ad-woman-of-the-day-jayanta-jenkins_b1677" target="_blank">&#8220;Hot Ad (W0)Man of the Day&#8221;</a> at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA&#8217;s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the <a href="http://www.mediabistro.com/agencyspy/chiatday-la-gets-to-the-heart-of-g-we-think_b17693" target="_blank">&#8220;G&#8221; spot from April</a> featuring <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong> and <strong><a href="http://www.mediabistro.com/Kevin-Durant-profile.html">Kevin Durant</a></strong>. His underlings will be <strong><a href="http://www.mediabistro.com/Brent-Anderson-profile.html">Brent Anderson</a></strong> and <strong><a href="http://www.mediabistro.com/Steve-Howard-profile.html">Steve Howard</a></strong>, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.</p>
<p>Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring <strong><a href="http://www.mediabistro.com/LeBron-James-profile.html">LeBron James</a></strong> as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning &#8220;Replay&#8221; work for Gatorade and worked on Nissan and Visa along with Anderson.</p>
<p>TBWA\Chiat\Day LA also hired Almap BBDO alums <strong><a href="http://www.mediabistro.com/Renato-Fernandez-profile.html">Renato Fernandez</a></strong> and <strong><a href="http://www.mediabistro.com/Gustavo-Sarkis-profile.html">Gustavo Sarkis</a></strong> as ACDs on Gatorade. Chiat LA&#8217;s CCO <strong><a href="http://www.mediabistro.com/Rob-Schwartz-profile.html">Rob Schwartz</a></strong> speaks from the heart of the appointments/promotions in a statement, saying,  &#8220;Brent, Steve and Jay are three of the smartest and most modern  creatives in the business. Brent and Steve&#8217;s work, in particular on  Gatorade Replay, is one of the most awarded ideas ever. Their passion  and ideas for Gatorade and TBWA will continue to keep us on the cutting  edge. It&#8217;s a testament to the bench  strength of TBWA\Chiat\Day Los Angeles when the people we&#8217;d typically  search the world for are right here in Los Angeles.&#8221;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/jenkins-takes-global-creative-role-on-gatorade-at-chiat-la_b22906#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/jenkins-takes-global-creative-role-on-gatorade-at-chiat-la_b22906</link>
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		<category><![CDATA[People]]></category>
		<category><![CDATA[TBWA/Chiat Day]]></category>
		<category><![CDATA[Brent Anderson]]></category>
		<category><![CDATA[Gustavo Sarkis]]></category>
		<category><![CDATA[Jayanta Jenkins]]></category>
		<category><![CDATA[Kevin Durant]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[Renato Fernandez]]></category>
		<category><![CDATA[Rob Schwartz]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Steve Howard]]></category>
<pubDate>Thu, 08 Sep 2011 09:17:16 +0000</pubDate>
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<title>Chiat\Day LA Gets to the Heart of &#8216;G&#8217;&#8230;We Think</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;"><param name="movie" value="http://www.youtube.com/v/Tc_J1TU8zLM?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/Tc_J1TU8zLM?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>With a little help from the Godfather of Soul <strong><a href="http://www.mediabistro.com/James-Brown-profile.html">James Brown</a></strong> and a handful of athletes including <strong><a href="http://www.mediabistro.com/Kevin-Durant-profile.html">Kevin Durant</a></strong> and <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong>, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade&#8217;s &#8220;G.&#8221; The agency once again resorts to the three-phase motif of &#8220;The Before, The During, The After&#8221; and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G <a href="http://www.youtube.com/watch?v=Tc_J1TU8zLM" target="_blank">tells us</a> that this latest campaign &#8220;metaphorically examines the story inside the athletes.&#8221; Whatever the case, at least they&#8217;ve made some strides <a href="http://www.mediabistro.com/agencyspy/oh-gatorade-youre-so-not-a-g-thing_b2574" target="_blank">since 2009</a>. Credits after the jump&#8230;</p>
<p> <a href="http://www.mediabistro.com/agencyspy/chiatday-la-gets-to-the-heart-of-g-we-think_b17693#more-17693" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/chiatday-la-gets-to-the-heart-of-g-we-think_b17693#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/chiatday-la-gets-to-the-heart-of-g-we-think_b17693</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Anonymous Content]]></category>
		<category><![CDATA[Aristides McGarry]]></category>
		<category><![CDATA[Bruce McCloskey]]></category>
		<category><![CDATA[Chanel Arol]]></category>
		<category><![CDATA[Danielle Peretz]]></category>
		<category><![CDATA[Dave Morrison]]></category>
		<category><![CDATA[Dogan Dattilo]]></category>
		<category><![CDATA[Donna Lamar]]></category>
		<category><![CDATA[Drew Haberkorn]]></category>
		<category><![CDATA[Eric Arnold]]></category>
		<category><![CDATA[Gary Shore]]></category>
		<category><![CDATA[Jaclyn Corr]]></category>
		<category><![CDATA[James Brown]]></category>
		<category><![CDATA[Javier Castillo]]></category>
		<category><![CDATA[Jayanta Jenkins]]></category>
		<category><![CDATA[Jess Hall]]></category>
		<category><![CDATA[Kevin Durant]]></category>
		<category><![CDATA[Kristen Latto]]></category>
		<category><![CDATA[Lexi von der Lieth]]></category>
		<category><![CDATA[Lisa Johnson]]></category>
		<category><![CDATA[Matt Magsaysay]]></category>
		<category><![CDATA[Nick Drake]]></category>
		<category><![CDATA[Patrick O'Neill]]></category>
		<category><![CDATA[Sarah Patterson]]></category>
		<category><![CDATA[Scott MacMaster]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[SueEllen Clair]]></category>
<pubDate>Fri, 29 Apr 2011 10:33:55 +0000</pubDate>
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<title>Twitter Blows Out Candles with Help from Celebs</title>
<description><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/4AN4_N5N52U&amp;rel=0&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/4AN4_N5N52U&amp;rel=0&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder <strong><a href="http://www.mediabistro.com/Jack-Dorsey-profile.html">Jack Dorsey</a></strong> posted the first on March 21, 2006, Twitter is valued at nearly <a href="http://mashable.com/2011/03/21/twitter-5th-birthday-2/">an estimated $10 billion dollars</a>, with plans for an IPO in the near future. In a social media world ruled by Facebook, Twitter is an undisputed success.</p>
<p>To celebrate itself (as if it wouldn&#8217;t), Twitter site up <a href="http://discover.twitter.com/">a microsite</a>, encouraging users to &#8220;Follow Your Interests. Discover Your World.&#8221; And, who better knows how to use Twitter than the likes of <strong><a href="http://www.mediabistro.com/Richard-Branson-profile.html">Richard Branson</a></strong>, <strong><a href="http://www.mediabistro.com/Snoop-Dogg-profile.html">Snoop Dogg</a></strong> and <strong><a href="http://www.mediabistro.com/Hillary-Clinton-profile.html">Hillary Clinton</a></strong>? Were you shocked to hear that <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong> has a thing for Green Day? If you followed her on Twitter, you&#8217;d be in the loop, and on the microsite you can start hearing her opinions as they form with the click of a mouse.</p>
<p>So, Twitter, here&#8217;s to five more years of online celebrity worship, faceless corporations branding themselves 140 characters at a time and journalism put firmly back into the hands of anyone with an Internet connection. The only thing we&#8217;re confused about: how many people take their laptop to a hip coffeehouse and tweet using Twitter.com over some other social media dashboard? No cell phone or HootSuite represented at all? Shameful, Twitter.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/twitter-blows-out-candles-with-help-from-celebs_b15896#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/twitter-blows-out-candles-with-help-from-celebs_b15896</link>
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		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[I Have Twatted]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Snoop Dogg]]></category>
<pubDate>Mon, 21 Mar 2011 12:25:34 +0000</pubDate>
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<title>Nike Continues to Go &#8216;Boom&#8217;</title>
<description><![CDATA[<p><object width="480" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/3F-wdTzrQyU?version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/3F-wdTzrQyU?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Continuing its <a href="http://www.mediabistro.com/agencyspy/wk-introduces-nike-boom-campaign_b7685">&#8220;Boom&#8221; effort</a> for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which all combine to make everyone utter the campaign tagline. The 60-second spot above is basically a compilation of many of the shorter clips and features the likes of <strong><a href="http://www.mediabistro.com/LeBron-James-profile.html">LeBron James</a></strong>, <strong><a href="http://www.mediabistro.com/Serena-Williams-profile.html">Serena Williams</a></strong> and <strong><a href="http://www.mediabistro.com/Tim-Tebow-profile.html">Tim Tebow</a></strong>. After the jump, view two more from this latest series including a somewhat amusing :15 ad starring <strong><a href="http://www.mediabistro.com/Craig-Robinson-profile.html">Craig Robinson</a></strong> (<em>The Office</em>, <em>Hot Tub Time Machine</em>) and Yankee <strong><a href="http://www.mediabistro.com/Robinson-Cano-profile.html">Robinson Cano</a></strong>. Credits included.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/nike-continues-to-go-boom_b8365#more-8365" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/nike-continues-to-go-boom_b8365#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/nike-continues-to-go-boom_b8365</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Ben Grylewicz]]></category>
		<category><![CDATA[Craig Robinson]]></category>
		<category><![CDATA[James Moslander]]></category>
		<category><![CDATA[Jen Dennis]]></category>
		<category><![CDATA[Karl Lieberman]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[Mark Fitzloff / Susan Hoffman]]></category>
		<category><![CDATA[Robinson Cano]]></category>
		<category><![CDATA[Ryan Johnson / Rob Archibald / Jason White / Courtney Nelson]]></category>
		<category><![CDATA[Ryan O'Rourke / Alberto Ponte]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Tim Tebow]]></category>
<pubDate>Tue, 12 Oct 2010 12:38:20 +0000</pubDate>
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