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Posts Tagged ‘Sergio Valente’

Friday Morning Stir

-Four of the big holding companies have been invited to GM’s new global review for Chevrolet. Jeff Goodby doesn’t seem worried. link

-Stink U.K.’s MD/EP Daniel Bergmann and DDB Brazil CEO/president Sergio Valente were named jury chairs of the Craft and Integrated categories, respectively, for the next Eurobest. link

-Despite their differences, Steve Jobs offered to design political ads for President Obama‘s 2012 campaign. link

-Minus a review, Medestea Internazionale, S.p.A., Turin, Italy, tapped NY-based Darling Agency as its first AOR for its new Ken Paves Self Help hair care brand. link

-Iris sold a minority stake to Meredith Corporation and the two parties are set to launch a global creative network. link

-MDC-owned social media agency Attention has come up with more “Occupy” Twitter data (above). link

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Tuesday Odds and Ends

-Eurobest 2011 picked DDB Brazil president/CEO Sergio Valente as Film, Print, Outdoor and Radio jury president and Draftfcb Netherlands ECD Dagan Cohen as president of Direct and Promo & Activation.

-The LA Egotist is doing free job postings in an effort to fight increasing unemployment in its hometown. link

-Charlotte-based BooneOakley and Studiobanks developed a Facebook app called “Friend Biscuit” for Bojangles. link

-Speaking of Facebook, there’s no bigger draw on the social network than the words of Jesus. link

-A new study says embedding ads in violent video games is counterproductive. link

-Sprint Nextel is not happy with AT&T’s proposed T-Mobile buy. link

-The 4A’s Strategy Festival (which will host the presentation of the Jay Chiat Awards) will be held from October 12-14 in NYC. link

-Team One introduces us to a digital crash test dummy in a new ad for Lexus (above). link

-Grey Group formed a strategic alliance with Taiwanese agency, Eastern Advertising. link


DDB Brazil Picks Hipster to Embark on 99-Day World Tour

Well-received agency DDB Brazil has announced the winner of its “99 Novas” student competition, which we first reported on back in September. After a seemingly grueling process of proving his fluency in English, demonstrating academic excellence and showing a mastery of general knowledge through a 30-question quiz that required a minimum passing grade of 93, 21-year-old hipster/student Lucas Cabral Maciel, an economics major from the Federal University of Rio de Janeiro (UFRJ),  will undertake a nine-city, 99-day trip as part of the agency’s 21st anniversary celebration. Maciel’s sojourn will include stops in London, New York, Paris, Barcelona, Milan, Mumbai, Bangkok, Shanghai, and Tokyo. Lucky SOB.

According to the agency, there were more than 4,000 entrants, which were narrowed down to 99 based on the highest scores achieved in the online test. Each of the 99 students were then asked to produce a 90-second video in English telling DDB why he or she should be selected and post it to the 99novas blog.  From there, nine finalists were then chosen, asked to create and write a blog entry, and were then interviewed by  Sergio Valente. These folks give American Idol a run for its money when it comes to whittling down.

Of course, besides the trip itself, the real payoff, depending on Maciel’s blog content and results, is a job opportunity at  DDB’s controversial Sao Paulo branch. Um, good luck?

DDB Brazil Celebrates 21 by Sending Lucky Student Across the Globe

Controversial agency DDB Brazil has found an interesting way to celebrate its 21st birthday, namely picking a 21-year old student for a globe-trotting research project that begins January 9. The student will spend 99 days visiting nine cities around the world in search of “trends”. Vague brief in tow, the student’s travels will take him or her to London, New York, Paris, Barcelona Milan, Mumbai, Bangkok, Shanghai, and Tokyo. Along with the backpacking and hiking, the student must keep a daily blog, which will then be evaluated at the end of their travels. If the blog posts are deemed acceptable, the student will be invited to join DDB Brazil’s staff in Sao Paulo.

“DM9 has been opening space for the new over these past 21 years. We want new trends, new thoughts, new ways of looking at the world. All from the viewpoint of people who – just like the agency – are 21 years old, and want to build a bright, conscious future”, said Sergio Valente, DDB Brazil’s president, in a statement.

From what it looks like, though, the selection process is kind of a pain as there are quizzes, face-to-face interviews and video submissions all included in the mix. Regardless, DDB Brazil has begun the process today on the campaign website.  Just a suggestion: It wouldn’t hurt to know Portuguese before stopping by.

More:DDB Catching Some Crap for Australian Campaign