TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Seth Jacobs’

Dick’s Sporting Goods, Anomaly Appeal to Our Softer Side with ‘Run For’ Series

If you know a runner or are one yourself, you know that plodding on a path day after day requires a reason. Some take the pain to lose weight, while others are addicted to the runner’s high. Running can be the foundation of a community or the motivation for recovery. In Dick’s Sporting Goods’ latest campaign created by Greenpoint Pictures and Anomaly NY, 13 runners share their personal stories. Starting on March 7th, one video has been released every week. Beneath each story, viewers can click to buy gear or share their own story via the #RunFor Facebook campaign.

For an organization that seems like your bludgeoning American sports store next door, Dick’s appeals to a wider audience with this series of sensitive portraits. We’re all athletes to some degree, and running is an activity we have in common, whether we hobbled along in middle school gym or undertook a couple marathons. In Week 12’s video, cancer survivor Meggan Janota says what should be the sub-tagline of this campaign: “You run by yourself, but you’re not alone.” By capturing this community, Dick’s Sporting Goods inspires and drives.

Credits after the jump

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

State Farm Supplies LeBron with World’s Smallest Violin

How did Miami Heat forward LeBron James and his buddy smash an SUV into a mail box and sever the head of a marble lion statue in the middle of the day? We may never know, but thankfully his State Farm agent arrived to the scene well before the cops showed up and started asking these difficult questions.

Though this spot from Translation NY refuses to respond directly to the anti-LeBron smear campaign competitor Allstate has been running in the Chicago area, it still uses the familiar magical jingle State Farm insurance is pushing in all of their commercials. Sadly, this spot doesn’t have an appearance from “The Girl From 4E” or Weezer. If a “binky for Baby Bron-Bron” doesn’t sound appropriate, maybe State Farm could add Boston Celtics center Glen “Big Baby” Davis to its ever-growing roster of celebrity endorsers. Credits after the jump.

Read more