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Posts Tagged ‘Shane Ogilvie’

Zulu Alpha Kilo Explores Daddy Issues for Coke Zero’s Latest ‘Moment Zero’

For their latest campaign for Coke Zero,  Zulu Alpha Kilo, along with social media agency Dare, found real hockey stories online using social media and retold them with Tampa Bay Lightning star Steven Stamkos. The newly released second film in the series, “The Trade,” tells Shawn Warford‘s story of being traded from the team his father coached.

At the beginning of the spot, Stamkos (as Warford) enters his father’s office and is told he is being traded. “You can’t trade me, I’m your son” he replies, followed by an annoying and completely unnecessary voiceover intrusion proclaiming “That’s going to be an awkward car ride home.” Between the terrible acting and gratuitous VO, this is where, if I wasn’t paid to write about it, I would stop watching this ad. To be fair, it does pick up a little bit from here, thanks largely to Bob the zamboni driver.

Bob explains why Kevin Wheeler gives the team exactly what they’re looking for and is the perfect trade. He goes on to enthusiastically extoll the virtues of the team’s new addition at length. A fed up Stamkos asks for the new jersey, which is when the spot slows down to tell us this is his “Moment Zero.” In the first game with his new team, he goes on to score five goals, each dedicated to exacting revenge for a different moment his father pissed him off.  ”It’s a moment he wouldn’t trade for anything,” says the annoying narrator in what is supposed to be the payoff. At least they (eventually) used Stamkos for what he’s good at (scoring goals) after what felt like an eternity of Stamkos struggling through what he’s terrible at (acting). I understand and appreciate the social engagement the “real hockey stories” angle brings to the table, but next time let’s have a higher ratio of hockey to stories. Or get a hockey player that can act, if such a person exists. Credits and the first installment of the “Moment Zero” campaign after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

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Zulu Alpha Kilo Gets Lost in Translation with Cars for Canadians

Maybe Canadians like mini Audis better than life-sized Audis?

Toronto-based Zulu Alpha Kilo seems to have taken the “less is more” approach a little too seriously for their latest venture with Audi Canada–the shtick lets consumers operate an iPad to test drive a 1:32 scale Audi A4 on a 140 sq. foot slot car track. Also somewhat relevant to this bizarre pitch: The release of the Audi quattro Experience (real title) coincides with the premiere of a documentary, “Painting Coconuts,” about the man who created the slot car track for the campaign.

You may be asking yourself what a 1:32 scale Audi has to do with the company’s ultimate goal, which is to sell real cars that people drive. I’m afraid I can’t help you find an answer. The miniatures used in the video above have a tremendous amount of detail and probably took months to construct, but people don’t buy cars based on souped-up toys that hook up to iPads. The only reasonable explanation is that the Canadians were so distraught over the NHL lockout that their brains short-circuited until it was too late to fix. Credits after the jump. Read more