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Posts Tagged ‘Shanteka Sigers’

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Monday Odds and Ends

-Amsterdam Worldwide was named AOR for “super-yacht” brand, Feadship.

-Chicago-based prodco Radar Studios signed commercial director AK the Director and VFX/directing duo COPA to its roster.

-Here’s one lady’s advice on how to increase your Klout score. link

-Can we expect a little cleaning house in the advertising technology sector? link

-Yes, there is a Negative Tweet Eliminator thanks to Mentos. link

-Here’s a nice rundown of what happened at Silicon Valley’s RightsCon. link

-Shanteka Sigers was promoted to SVP/ECD at Austin, TX shop, Sanders\Wingo. link

 

Happy Halloween, everyone!