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Posts Tagged ‘Shaun Sundholm’

Burt’s Bees Adds Halloween Faves to ‘Classic Vines’

A few weeks ago we shared Burt’s Bees “Classic Vines” series: interpretations of classic literature using products from their “classics” collection animated in the Vine 6-second format from Baldwin& and animator Jethro Ames. Now, Burt’s Bees has rolled out two new classics for Halloween.

Their selections shouldn’t surprise anyone: The Legend of Sleepy Hollow and Strange Case of Dr. Jekyll and Mr.Hyde (featured above) both get the Burt’s treatment. Both Vines are pretty much what you’d expect. In The Legend of Sleepy Hollow, the headless horseman is portrayed as a stick of lip balm whose cap has fallen off. Dr. Jekyll and Mr. Hyde, I think, works a little better. Dr. Jekyll, portrayed by Burt’s Bees Lemon Butter Cuticle Cream, drinks his concoction and is transformed into Mr. Hyde — portrayed by hand salve. Nothing mind-boggling here, but the way that the product changes during the transformation is a nice touch. If you liked this approach when Burt’s Bees introduced it, you’ll welcome these new Halloween additions. If you thought the idea was stupid, these will do nothing to change your mind. Stay tuned for “Sleepy Hollow,” along with credits, after the jump. Read more

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Burt’s Bees Billboard Finds New Life as Rain Catchment System

Call it the inspirational true story of a billboard that won’t quit. Directed by Ben Affleck, produced by Grant Heslov, starring Gary Busey as the billboard. Ok, maybe next year…

But last year, Burt’s Bees and Raleigh, NC-based Baldwin& followed up their “Music from Nature” Earth Day effort by creating an  11′ x 6′ billboard made entirely of tear-off product coupons to promote the brand’s Intense Hydration line of moisturizers. Once the coupons were removed in October, the billboard revealed the Burt’s Bees ad. Five months later, the billboard is still kicking. The original 11′ x 6′ vinyl sheeting was given to the Durham School of the Arts, which recycled it into a rain catchment system that could allow farmers to reuse 6300 gallons of rainwater per year.

Plenty of advertising is about mental and physical waste (see couchgating), but this is a cool example of how ads can be reused and integrated into a positive campaign. In the spirit of smooth skin and better farming practices, it’s worth a watch. Credits after the jump.

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Former Goth-Glam Rocker Finds New Gig at Baldwin&

Sure, art directors don’t usually merit a separate post on this site, but an interesting backstory,  specifically that of a rocker-turned-ad guy, can change things rather quickly. Though he’s technically been in the industry for a few years now, Shaun Sundholm was once the frontman in the band The Deadlines, described on Allmusic.com as “darkwave garage rockers” who the site compares to Bauhaus, The Damned and The New York Dolls (sold us).

Anyhow, Sundholm played and toured with Deadlines for a few years up until 2002, when he shifted gears and immersed himself fully in design. After spending a handful of years as a designer at Wilson Sporting Goods, Sundholm headed to W+K and served as interactive AD/designer from 2007-2009 on accounts including Nike, Starbucks, Old Spice and Target. Now, after the spending the past year-and-a-half as an AD at McKinney, he’s taking a similar gig at fellow Durham, NC shop Baldwin& to work on existing accounts and new business. For kicks, check out the very Misfits-y Deadlines album cover below. Spooky.


Update:
In case you wanted to know, a buddy of Shaun’s tells us that he has a new band in Durham called the Prisms. So he still has the music thing going. Rock n’ roll.