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Posts Tagged ‘Shelly Townsend’

JWT Atlanta Unveils Natural Gas Motor Oil for Pennzoil

Today, JWT Atlanta is launching a new campaign for Pennzoil, introducing the brand’s “first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology – the first true innovation in the category in over 35 years.”

JWT Atlanta wanted to parallel the innovation of Pennzoil’s new product, so they created a “first-of-its-kind TV commercial shot on gaseous vapor clouds.” Due to the technical difficulty of pulling off such a stunt, the project took almost a year to complete. Entitled, “Complete Protection,” the 30-second spot features a Maserati driving through “a series of 3D animations projected onto moving gaseous vapor clouds,” which produces an other-worldly effect. To accomplish this, JWT teamed up with MPC NY, Skunk LA and director Raf Wathion. Among the technical challenges associated with the creation of “Complete Protection” were “synchronizing naturally forming elements and choreographing a live performance of a moving automobile, an uncontrollable vapor cloud and projected animation, all in-camera, all in a certain window of time, in a pitch black environment,” with the projections the only light source for the shoot. The spot is part of a larger, integrated campaign which roll out over the course of the year with the tagline “Motor Oil Reimagined.” Stay tuned for a behind-the-scenes video and credits after the jump. Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Carmichael Lynch Introduces ‘The Barkleys’ for Subaru

For the latest installment in Carmichael Lynch’s “Subaru Dog Tested. Dog Approved.” campaign, they’re introducing “The Barkleys,” which refers to a family of dogs, not Charles Barkley and family.

The new spots — “In the Dog House,” “Teenagers,” “Road Trip Convenience Store” and”What’s the Fuss About?” (featured above)– imagine the family of dogs in “everyday relatable human experiences.” These range from teenagers making out after a date, the man of the car getting in trouble for oggling an attractive female, that convenience store pit stop that every road trip depends on, and barking as the mailman drives by, which, come to think of it, isn’t really an “everyday relatable human experience.” The spots are simple, relying fun dog humor without any dialog. Dog owners, and especially Subaru-loving dog owners, should eat this right up.

On the other end of the spectrum, we have “They Lived,” a somber spot for Subaru’s “Love” campaign. Based on stories from real Subaru owners who survived crashes, thanks to their Subarus, the spot features an actual Subaru wreck which the driver walked away from. The officer on the scene and the driver who towed the wreck tell those seeing the wreck, “They lived.” It’s an effective way to illustrate Subaru’s crash safety as a selling point, and a reminder of how important that can be. Watch it below, and stick around for one more Barkleys spot, along with credits, after the jump. Read more

Nash, Solo Go Toe-to-Toe in ‘FIFA Soccer 12′

When he’s not starring or moonlighting in VitaminWater ads, getting Bieberized on the b-ball court or directing documentaries, Renaissance man/NBA star Steve Nash is making the most of his lockout time by, yes, playing video games with the one-and-only Hope Solo. In this latest EA Sports campaign from San Francisco’s Heat (and production company Skunk), the sports pros do battle in a game of FIFA Soccer 12. Nash once again shows off his great dry wit in a little pre-game trash talk, where he describes himself as “a gorilla and a leopard” with the straightest of faces. Guess it can be kinda fun watching other people play video games after all

If the Nash/Solo battle doesn’t suit you, a second spot in the Soccer 12 Matchups series stars Landon Donovan and SF Giants pitcher Tim “I’m Not the Guy from Dazed & Confused” Lincecum. See below. Credits after the jump.

Update: Along with getting a credits update (Rehab actually produced the Tim/Landon spot), we forgot to mention why we thought of this campaign in the first place and that’s the 60-second spot we first saw yesterday on Stereogum starring Nash, Solo and SNL‘s Seth Meyers and featuring Battles “Ice Cream” from their great new album, Drop Gloss. Watch it after the jump.

 

 

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