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Posts Tagged ‘Simon McQuoid’

VW Teaches Your Son How to Throw a Baseball

It’s coming up on two years since VW and Deutsch LA’s beloved “The Force” aka “Little Darth” spot captured the hearts of America during Super Bowl XLV. While most agree that “Little Darth” was worthy of the acclaim and awards bestowed upon it, the VW/Duetsch duo has had a difficult time following it up. Last year’s “The Dog Strikes Back” fell well short of its predecessor, and perhaps this is due to an erroneous insight into what the public loved about “Little Darth.”

Yes, the Star Wars tie-in to “Little Darth” was great, but it wasn’t the reason the spot became one of the web’s biggest hits. “The Dog Strikes Back” also had a pretty blatant nod to Star Wars as well, but the spirit of “Little Darth” was lost, and the spot became more of a sequel than a standalone ad. The real reason the public loved “Little Darth” so much was because it was just so damn adorable, and judging by the above new spot for the VW Passat, this insight is now crystal clear.

What we have here is a great (and simple) slice-o-life spot, with an absolutely perfectly timed punchline that will make you giggle and then give a long “awwww.” It’s a bit surprising that VW didn’t hold the spot until this year’s Super Bowl, but I’m quite excited for what Deutsch has planned next. Credits after the jump.

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Tuesday Odds and Ends

-As expected, Apple did unveil the iPad Mini as well as a fourth-generation iPad. link

-Droga5 ECD Ted Royer will serve as Advertising jury chair and Naked Sao Paolo creative partner Fernanda Romana will lead Interactive jury for next year’s ADC Awards, which for the first time will be moving out of New York (and into South Beach). Call for entries info, etc., is here.

-Deutsch LA and director Simon McQuoid follow up their popular “Michael” spot for Playstation with another epic promo, this time for the game, PS All-Stars Battle Royale (above).

-VML appointed Kim Easley as director of talent acquisition. The new hire will work out of the WPP agency’s New York office.

-Publicis Groupe’s Rosetta hired John Copeland in the newly created role of  managing partner/co-leader of the Marketing Strategy & Insights practice. Copeland will be based in Rosetta’s Chicago office.

-Business Insider’s Jim Edwards explains why Buddy Media is a “money pit.” link

-Wunderman/Beam Global alum Bruce Miller joined Northstar Lottery Group, which privately manages the Illinois Lottery, as its senior marketing manager.

-Window treatment brand Smith+Noble appointed Red Door Interactive as its digital AOR.