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Posts Tagged ‘Simon Mowbray’

EVB Introduces Feline to Wearable Tech for 9Lives

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. Read more

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Tuesday Odds and Ends

-Santa Monica/Melbourne-based VFX studio Luma Pictures has brought on Simon Mowbray as creative director/VFX supervisor.

-Staying in Santa Monica, RPA has hired OMD/LA alum Jenny Kim as group media director on the national Honda account, which will apparently be up for grabs soon.

-Here are your YoungGuns 2012 award winners. link

-Mobile messaging/marketing company Mogreet has released a new infographic that aims to show the “drastic open rates” between MMS and in-app advertising. link

-In his latest Round Seventeen blog post, Rich Siegel tells us that the brief needs to be briefer. link

-Um, we’ll just let you provide comment on iris Worldwide’s “Facetivus” celebration (above). link

-Minneapolis-based agency Preston Kelly is thinking environmentally–while naked, of course–this holiday season. link

-L.A.-based commercial prodco Furlined added director Stuart A. McIntyre to its roster.

-The Young Glory folks don’t want you to have to worry about this month’s New Year’s Eve submission deadline submission, so they’re offering a deadline extension–though you’ll have to earn it. link

Audi Attempts Evel Knievel’s Jump Across Snake River Canyon

Thirty-eight years ago, famed daredevil Evel Knievel drove a rocketship across Snake River Canyon. His purpose (and brand message) was simple: “I do it because I’m Evel Knievel.” Patriotic cape flying, the man could never say no to a jump.

Though the average vehicle owner drives for different reasons (groceries need to be picked up, kids have to get to swim practice), Audi aims to inspire the daredevil in its owners. To promote their new performance model, the RS 5, the brand has staged a return to Snake River Canyon.

Accompanied by a team of Audi engineers, a cherry red RS 5 and its anonymous driver speed towards the ramp backed by accelerating drumbeats. He takes off, we see the Audi logo, the sky from the drivers seat…and the 3-minute spot cuts out.

It’s an attention-grabbing ad with its footage of “the last gladiator” and amped-up, color-rich recreation. But without evidence of a safe landing, we’re left to wonder: does Audi’s driver just die? Does the car emerge victorious? One commenter calls the spot “YouTube blueballs.” It’s not a pleasant experience. While a modern sportscar should inspire frivolous daredevil desire, its buyers (or their significant others) might also want some sense of safety.

And I don’t know if they’re legally obligated, but Audi undermines its Evel Knievel vibes with the pre-roll warning: “Always drive safely and respectfully.” Only Subaru drivers pay attention to the fine print, and only idiots need to be told their Audi isn’t really for canyon jumping. It’s just for looking cool and occasionally driving 100 mph on the highway.

Credits after the jump.

Read more

Monday Odds and Ends

-Shannon Hartley, managing partner at Publicis Groupe’s Rosetta, was tapped to serve as vertical leader for the agency’s Healthcare practice.

-Here’s an interesting One Show Young Ones submission for Stride. link

-Ogilvy and Dove continue emphasizing real beauty with “The Ad Makeover” (above). link

-Bi-coastal editorial outfit Nomad welcomed editors Jason Kileen in New York and the awesomely named Val Thrasher in L.A. link

-McCann London has released its annual “Moody Britain” research study. link

-Nearly one-seventh of the world now actively uses Facebook, which also reports a nice Q1 in terms of ad sales. link

-CD/VFX supervisor/flame artist Simon Mowbray joined Cali/Vancouver-based VFX house Zoic Studios.

Thursday Odds and Ends

-BBDO Toronto and FedEx show us how geese and puppies really communicate in North America (above).

-Saatchi & Saatchi worldwide digital CD Tom Eslinger was picked as the first jury chair for the new Cannes Lions Mobile category. link

-Walmart, adidas and Toyota are among the marketers opposed to ICANN’s Top Level Domain expansion program. link

-Gulf States Toyota (GST) appointed Boston’s MMB and ZenithOptimedia division Zenith Media as creative and media AOR, respectively.

-Heineken USA launched a creative review for Amstel Light. They just can’t make up their minds, can they? link

-B-Reel developed a multiplayer gaming experience called EELS. link

-Forbes looks into Facebook’s new advertising model. link

-VFX company Pixomondo hired Ntropic/Radium alum Simon Mowbray as creative director for commercials.