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Posts Tagged ‘Simon Robson’

Trop50 Tries to Keep the Juice Going on New Year’s Resolutions

Trop50′s “Resolution Rescue” campaign, produced by the newly merged Agency Republic (and Critical Mass), is sort of like a digital addiction sponsor. Only, the sponsor doesn’t try very hard to stop you from your addiction and really only wants you to drink more low-calorie orange juice.

Resolution Rescue offers a semi-personalized response to those who tweet about potentially breaking their New Year’s resolutions. The video above gives a good example of the creative work: @MissTrixster wants to stop eating sweets and do more exercise, so Trop50′s response makes a clever joke about training by staring at muffins. Agencies that roll out these response-based campaigns typically have a few options that repeat, but to Agency Republic’s credit, there seems to be enough detail and personalization to tailor to the needs of most tweeters.

Of course, the campaign also hinges on a few ridiculous points: people need to tweet thoughts about breaking resolutions without actually breaking them, and the resolutions need to be simple. What if your resolution is to stop tweeting? What if your resolution is to stop drinking sugary drinks? Does Trop50 send you a black screen? Credits after the jump.

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Thursday Morning Stir

-Expect more of this to come. McCann Melbourne’s “Dumb Ways to Die” has won Best in Show at the One Show. Check full winners list here.

-Saatchi & Saatchi Tel Aviv offers this case study on its work for Holocaust Memorial Day (above).

-Former Digitas  VP/group director, social marketing Noah Mallin has been named VP of marketing for the Online Publishers Association (OPA!).

-Denver-based Cultivator Advertising & Design has hired Claire Matthews as digital producer.

-New York-based production studio BREED has added directors David Lodge, Simon Robson and Thomas Cobb to its roster and hired executive producer Peter Steinzeig to head up its L.A. office.

 

Monday Morning Stir

-BBDO NY is urging Americans to make a “Vacation Declaration” as part of a new, integrated campaign for Orbitz (spot above). link

-Another report says advertisers are “uneasy” with Facebook. link

-So…can Draftfcb’s Chicago hub turn things around? link

-Six Flags has joined in on Nokia’s Lumia 900 marketing blitz. link

-L.A.-based prodco Duck added director Knife Party–aka Simon Robson–to its roster. link