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Posts Tagged ‘Simon White’

Draftfcb Gives Oreos a ‘Dublin Twist’

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Following on the heels of the massively successful centennial “Daily Twist” campaign, Draftcb has teamed up with media agency PHD,  which won JC Decaux’s “Fame – The Agency Edition” competition and secured €150,000 of media space, for an outdoor campaign dubbed “Dublin Twist.”

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“Dublin Twist” celebrates unique landmarks and events around Dublin, by depicting them in the medium of Oreo. The fifteen “twists” include Oreo depictions of the maze at Iveagh Gardens, the Bram Stoker festival, the Hugh Lane Gallery, the Abbey Theatre, the Dublin Writers Museum, and others. Draftfcb London’s ECD David Harris describes the aim of the campaign: “Through the iconic images of OREOs, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin,” he said. The sixteenth and final “twist” on Dublin institutions will be based on a winning suggestion from one of of TheJournal.ie’s readers.

In addition to the aforementioned installations, the campaign will also transform Dublin public transportation. In addition to public bus wraps, a wrapped train called the Oreo Express will dispense Oreo samples at Dublin’s Pearse Station. That is going to make some kids very, very happy. On October 28th, the brand will support runners of the Dublin Marathon with a good luck message and goody bag contribution. The campaign runs through November 4th and also includes print, experiential and social media aspects.

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The “Dublin Twist” campaign is a fun and playful extension of the idea from a successful (also fun and playful) campaign. It’s really a can’t miss. What’s not to like about minimalist interpretations of a city’s lesser-known landmarks and events, depicted using only Oreo cookies? Let’s hope Oreo continues this “twist” trend further, as it has worked excellently for the brand and offers a seemingly endless array of possible variations. Credits and more images after the jump Read more

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Wednesday Morning Stir

-Wanda and Grouek have joined forces to launch Wanda Digital, a new integrated digital production service based in Paris (group shot above). link

-Okaloosa County Florida’s Tourism Development Department appointed New Orleans-base agency Peter Mayer Advertising as its new AOR.

-Former RAPP associate director Simon White has joined London-based media planning/buying agency AdConnection as an account director.

-John Kenney, a New York-based copywriter who’s worked at the likes of Ogilvy during his career, discusses his new book, Truth in Advertising, which hits shelves on Jan. 22. link

-Perhaps feeling the heat from rivals like Samsung, Apple is reportedly planning to unveil a cheaper iPhone this year. link

-On his Round Seventeen blog, ad vet Rich Siegel provides a a “persuasive argument against buying a product or service.” Your move, British Airways. link

Momentum’s McNulty to Take on Expanded Role in London

Here’s a little overseas agency news to break up the day. 16-year Momentum vet Kevin McNulty, currently CMO of its Worldwide operations, has now added the role of regional director of Europe to his workload. As a result, McNulty (right) will be leaving the States for Momentum’s London office, where he will remain Worldwide CMO while also leading the agency’s European business strategy.

During his lengthy stay at Momentum, McNulty has held various jobs including head of global accounts, managing director of the San Francisco office and regional director for APAC and EMEA. Joining the exec at Momentum London will be ECD Paul Slater as well as Simon White and Allan Cobb, who were recently promoted to joint managing director of Momentum U.K.