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Posts Tagged ‘Sir John Hegarty’

BBH Promotes Neil Munn to Global CEO

2fda519BBH promoted Neil Munn from global chief operating officer to global chief executive officer, replacing Gwyn Jones, who leaves to pursue a career outside of advertising.

Munn has served as global chief operating officer since 2012 and arrived at BBH in 2006, as CEO of ZAG Brand Ventures. Before that, Munn served as global marketing director for Lynx/Axe and category director, beverages Europe for Unilever.

“Neil is perfect casting for what is now needed from the group CEO,” said Simon Sherwood, BBH’s group chairman. “He has proper marketing and comms pedigree, is highly commercial with a deep understanding of client organisations and brands, and has a truly global perspective.”

Jones first became group chief executive officer in 2012, after Publicis Groupe took control of the agency, and his departure coincides with the conclusion of the earn-out period for management. Campaign Live reports that founders Sir John Hegarty and Sir Nigel Bogle “will continue to work at the agency for the foreseeable future, albeit in a reduced capacity.”

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Publicis Groupe Takes Full Ownership of BBH

Tis a busy post-July 4th for Publicis Groupe as Maurice Levy and his France-based holding company have now acquired the remaining 51 percent stake from BBH founders Nigel Bogle and Sir John Hegarty as well as 100 percent of the shares of Brazilian agency Neogama/BBH.

Publicis Groupe originally acquired a 49 percent stake in BBH 10 years ago when it bought up Bcom3. Regarding the full sale of his 30-year-old agency, which just racked up 21 Cannes Lions this year, BBH’s Bogle says in a statement, “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterized by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe’s resources and global infrastructure.”

As a result of the transaction, Hegarty will now pass the baton to Neogama founder Alexandre Gama, who will take over as worldwide CCO. In addition, 30-year BBH vet Simon Sherwood will now assume the role of group chairman, Gwyn Jones, who joined the agency in 1987, becomes group CEO while Zag chief exec Neil Munn will take on the dual role of group chief operating officer. As for Hegarty and Bogle, the founding pair will serve on the Publicis Groupe management board (along with Levy, Sherwood, Jean-Yves Naouri, Jean-Michel Etienne and ZenithOptimedia global CEO Steve King), focusing on client business and mentoring of management. Gwyn Jones, meanwhile, will oversee day-to-day operations for BBH’s global management team.