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Posts Tagged ‘Sir Martin Sorrell’

Monday Morning Stir

-New spot by Verba of Milan brags that client Audi reached one million Facebook fans “without ever posting a single kitten.” (Video above via Ads of the World)

-End of an era? Anheuser-Busch InBev will outsource its media buying for the first time since 1992 (pitch finalists include MediaCom and Spark).

-W+K Portland ECD Mark Fitzloff shares some creative career tips with Fast Company’s Co.Create.

-WPP’s Sir Martin Sorrell wins…at cricket.

-New study says brands are embracing “programmatic” more quickly than agencies.

-The NFL is looking for a new CMO, because that would solve all of their problems…

-The Economist says the new advertising model looks a lot like the NSA.

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Sir Sorrell: Creativity Is Dying, and It’s All Your Fault!


In what seems to be a weekly occurrence, Sir Martin “Mr. Happy Fun Guy” Sorrell offered agency folks a Debbie Downer moment in the form of a LinkedIn”fluencer” blog post: “The 10 Trends Shaping the Global Ad Business.”

In the post, Sorrell makes several claims that will cause creatives to yank out their hair (wherever it may still grow). Among them is this vitriolic sentiment:

New York is still very much the centre of the world, but power (economic, political and social) is becoming more widely distributed, marching South, East and South East: to Latin America, India, China, Russia, Africa and the Middle East, and Central and Eastern Europe.

So America’s age is starting to show.

Read more

WPP: ‘U.S., U.K. Advertising Is Still in Strong Demand.’

sir-martin-sorrellSir Martin Sorrell is back (like he ever left) and still smirking like the Grinch after a Christmas rummage sale.

According to a release published in the Wall Street JournalWPP reported “strong demand for advertising in the U.S. and U.K. in the first five months of the year”, though “sales growth was held back by the strength of the U.K. pound.”

So the pound was just too strong for its own good. An interesting side note: Ad sales in the U.K. did outpace U.S. totals, with numbers rising 7% and 4.6% respectively. As Marty put it:

“All in all, 2014 looks likely to be another demanding year, as a strong United Kingdom pound and weak faster growth market currencies continue to take their toll on our reported results, but if budgets and quarter one revised forecasts are met, 2014 will be another strong year.”

While the release is ostensibly a financial report, we read it as another step in Sorrell’s quest to crown himself King of All Industry Thought Leaders.

WPP Will Double Its Spending Budget on Twitter in 2014


In another headline from Cannes-Lions, WPP Grand Poobah Sir Martin Sorrell told the world that he will double ad spending on “The Twitter” (as he may have called it) from $50 million to $100 million.

The news was announced when Sorrell moderated a discussion between Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Of course he took a jab at rivals Omnicom and Publicis for their recent ill-fated “merger of equals,” but he focused mainly on the differences and commonalities between digital-first and the legacy media giants.

After citing the impressive market valuations and financial stats associated with Twitter’s recent IPO, Sorrell noted that WPP’s GroupM will double its spending with the microblogging platform, boosting its ad spending from $50 million last year to $100 million this year. Based on Sorrell’s figures, that means GroupM contributes nearly a fifth of all of Twitter’s advertising revenues.

Now what would you do with that kind of budget? Maybe not spend it all on Twitter?

Y&R’s Argentine Olympics Spot Sparks Controversy for ‘Playing Politics’

The above new spot for Argentina’s Olympic team from Y&R New York Buenos Aires is being called by some “beneath contempt,” “tasteless,” “feral and disgusting behavior” and “designed to offer maximum offence and contrary to both the Olympic spirit and all sense of human decency.” Harsh words, yes, but perhaps a brief history lesson will offer justification for those who have been deeply disturbed by the images shown in this ad, which was commissioned by the Argentine government.

See, while the text in the spot suggests that the athlete is training on Argentine soil, he’s in fact doing so on the Falkland Islands. This is quite significant when you consider that the 2012 Olympics’ host county, England, fought and won a war for the Islands in 1982 after Argentina attempted to invade them. Although England and Argentina resumed diplomatic relationship in the early 90s, the Falklands are still under dispute, and Argentina continues to lay claim to the land despite islanders voicing their plea to remain British citizens.

To add insult to injury, the athlete in the spot uses a World War I memorial dedicated to fallen British soliders to bolster his training efforts. In response to the public outcry, Y&R has issued an apology today, saying they were “disturbed” by it. Meanwhile, WPP chief Sir Martin Sorrell issued a statement saying, “The ad is totally, and I mean totally, unacceptable. The agency has formally apologized for any offense or pain caused. We are appalled and embarrassed by it.”

Taking into account the fact that last month marked the 30th anniversary of the Falklands War, this probably couldn’t have been timed worse. The government of Argentina has not issued an apology. See more, including a harsh criticism from Falkland National Sports Council chair, Mike Summers, here.