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Posts Tagged ‘Sofia Vergara’

Chiat LA Vet Wells Takes Creative Lead at Pitch

After spending nearly seven years as a creative director at TBWA\Chiat\Day LA, Xanthe Wells is moving on. The senior creative has now assumed the title of ECD at Culver City, CA-based “media-agnostic idea factory” Pitch, which we here in the office know for their year-end pop culture cookies (thanks again, y’all!) but also happens to service clients including Asics’ Onitsuka Tiger, Burger King (youth/family business)  as well as Nickelodeon.

During her tenure at Chiat LA, Wells, who happens to be a Culver City local, helped lead creative on various Pepsi projects including “Refresh” and the Diet Pepsi/Sofia Vergara campaign while also serving as CD on last year’s “Live for Now” campaign. Along with her work for the soft drink giant, Wells also worked on Pinkberry and helped create the Stacy’s Way campaign for Stacy’s Chips along with Bare Escentuals’ first-ever national initiative with “Be a Force of Beauty.” Before Chiat, Wells spent two years as an art director at Ground Zero (which merged with Wongdoody, sort of, nearly three years ago), where worked on accounts including ESPN, Toyota and Califonia’s Anti-Smoking campaign.

The new ECD takes over for Eric Springer (him again?), who as you may know left his CCO gig at Pitch after barely a year to take the creative reins at Draftfcb Orange County.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Wednesday Odds and Ends

-Former frog design GM Steve Weinswig is now the head of R/GA’s 42-strong San Francisco office.

-Leo Burnett alum Bob Maloney has taken on the CFO role at Deutsch LA.

-BooneOakley celebrates Chiquita moving its corporate HQ from Cincinnati to Charlotte (the latter of which is known as “the Queen City” to some) with the billboard/print effort above.

-The Sofia Vergara-starring, PMH-created Kmart spot got a little tweak on Conan last night (look around the 9:00 mark). link

-AT&T will keep fighting for T-Mobile. link

-Yahoo EVP/CMO Elisa Steele will be leaving the company on Dec. 9. link

-San Francisco agency Catalyst S+F is reaching out to media buyers with its “Good Buys Media” service. link

-Buddy Media and comScore have formed a partnership. link

-Tribal DDB Europe will have a new president come Jan. 1. link