PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Sophie Kelly’

New Top Creative at The Barbarian Group

Edu PouEdu Pou will move from old Amsterdam to New; beginning November 3rd, the former head of creative innovation at W+K Amsterdam will serve as ECD at The Barbarian Group in Manhattan.

The Group’s new top creative will lead all accounts and report to CEO Sophie Kelly while working with Kelly and co-founders Benjamin Palmer and Keith Butters in order to “diversify the agency’s existing portfolio.”

Prior to occupying the head of innovation role, Pou worked as creative director in the same office; he also spent time as a senior copywriter at CP+B, working on Domino’s Pizza, Volkswagen and Nike among others. His portfolio also includes work for Heineken, Coca-Cola and EA sports.

Before you ask: yes, he mentioned the desk. He also takes great headshots.

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!

The Barbarian Group Adds CFO, Head of Account Management

Barbarian-Group

Digital shop The Barbarian Group has announced the addition of Alex White as chief financial officer and Sherri Chambers as head of account management, Adweek reports. Both are new positions at the agency. White and Chambers report to CEO Sophie Kelly, who took over for co-founder Benjamin Palmer last October.

White joined July 1st, and is responsible for “financial and strategic planning, managing and negotiating client contracts and implementing a new financial infrastructure.” He was a consultant CFO at Loveurope before forming his own consultancy, Rawcliffe, last June. He has also served stints as CFO for Rainey Kelly Campbell Roalfe/Y&R, Grey Global Group and McCann Erickson.

Chambers most recently served as a global business director at JWT New York, following a stint as group brand director at 72andSunny. She has also worked at Goodby, Silverstein & Partners and Strawberryfrog. Chambers began her new role today and is responsible for overseeing the management of all accounts, with the stated goal of “expanding existing relationships.”

“The combination of Alex’s sharp financial acumen and Sherri’s proven track record in client relations will complement the agency’s executive team as we strengthen our focus on business development,” said Kelly, in a statement.

Sophie Kelly Takes Over as Barbarian Group CEO

sophiekellyTwo years after joining the Barbarian Group as president, Sophie Kelly has moved up to the big chair, taking over as chief executive officer of the Cheil-owned digital agency. As a result, Barbarian co-founder Benjamin Palmer, who’s served as CEO since the beginning in 2001, will shift to the chairman role at the agency and continue in his day-to-day efforts in “driving innovation through technology, new business, and agency culture” in partnership with Kelly.

Prior to her joining the Barbarians, Kelly spent over two years as managing director/partner at StrawberryFrog, working with clients ranging from Jim Beam to P&G’s Pampers. During her career, Kelly’s also had lengthy stints as global business director on Diageo at JWT NY and has worked in her native Australia at the likes of Mojo, Lowe Lintas and Leo Burnett Sydney. Regarding the new CEO, Palmer says, “Sophie has helped us grow up as an agency and has played an instrumental role in building the business while maintaining our creative and tech-focused culture. She’s been running the business operationally for some time, and this move is a recognition of her talent and achievements.”

Jonathan Isaac to Join Up with the Barbarians

Well, that didn’t take very long. A week after reporting that Jonathan Isaac was leaving his gig as global head of planning/creative strategy at LBi, we’ve received word this morning that he will be joining The Barbarian Group as executive director of strategy. Isaac will assume his new position on Jan. 14 and work out of TBG’s New York headquarters. Along with focusing on growing strategy/planning offerings for the Barbarians, he will work with existing clients including GE, Pepsi, Samsung, and Bloomberg.

Isaac’s soon-to-be boss, Barbarian Group president Sophie Kelly, says  in a statement, “Jonathan is a creative-minded planner that is the critical last hire in the TBG leadership team. Following our recent Head of Production and Head of Business Development hires, Jonathan will catalyze more strategic input with our core clients, help win new business, as well as develop and nurture our existing strategic talent. Great planners are hard to find, and we are delighted to have him.”

As we’ve told you before, prior to LBi, Isaac spent a couple years each at Anomaly and Goodby, serving as strategy director and planning director, respectively.

Wharton Winds Up at Barbarian

Well, that didn’t take long. A day after reporting that Madison Wharton was parting ways with IPG-owned shop Momentum, the Barbarian Group (which throws one hell of a rooftop party) announced that she’s joined up with the Cheil-owned shop’s New York office as executive director of production. Here’s a quote from TBG president, Sophie Kelly:

“I’m delighted to announce that Madison Wharton is joining us as Executive Director of Production.

Madison’s extensive experience, which ranges from digital to broadcast to physical installations, combined with her considerable background in training, building and growing departments across multiple cities, will be invaluable to TBG as we look to expand our production team over the coming months. We’ve been on the hunt to fill this role as we build out our leadership team, and Madison comes about as highly recommended as we’ve seen in the industry. Welcome Madison, we’re excited to have you on board!”
In her new role, Wharton, who officially starts at TBG on Sept. 17, will work across all mediums, including applications, digital products and campaigns, while also focusing on growing the company’s existing production department.

Ex-Frogger Sophie Kelly Joins the Barbarian Group as President

sophie kelly
Former StrawberryFrog managing director/partner Sophie Kellymoved on” from the pond in April, presumably for greener lily pads. Well, we’ve just received confirmation that the lily pad is the Barbarian Group, where Kelly will serve as the agency’s president. In her new role, Kelly’s responsibilities include major account new business development, acting as the lead account executive and supporting “partners and the board in the vision and growth of the company.”

Barbarian Group CEO and co-founder Benjamin Palmer says of his new hire, “The internet is all grown up, and The Barbarian Group is growing up too! We’re excited Sophie is joining as President to help lead us as we take on more significant client relationships as a creative agency….It’s gonna be awesome™” Want to know what’s really awesome? Trademarking the awesome phrase, “It’s gonna be awesome.”

We Hear: Apelbaum Out at StrawberryFrog

The saga continues at the Frogpond it appears. Barely a week after account director Jacob Baldridge made his exit, we’ve been told by reliable sources that Suzana Apelbaum, who served as a digital executive creative director at StrawberryFrog, resigned from the agency yesterday. Apelbaum had been with SF for 15 months.

The creative kickstarted her career in Brazil, starting as a copywriter in Rio de Janeiro and then serving as creative director at shops like AgenciaClick, JWT and Africa Propaganda. She eventually moved on to become partner/CCO at Hello Interactive and then Rede, though it looks like she only spent seven months at the last shop.

On the plus side at StrawberryFrog we suppose, it looks like the agency might have found a replacement for Sophie Kelly, who left in April. Our sources tell us that Melinda Eskell, who has been serving as managing director of the agency’s Amsterdam ops since last October, is now also MD of New York.

StrawberryFrog May Have a New MD…Or Not

We’ve been told by those familiar with the matter that Michael Densmore, who’s spent a solid nine months at Droga5 as group account director, is mulling an offer to take on the managing director role at StrawberryFrog. Densmore, though, has plenty of agency cred, having spent five years at Modernista as partner/director of account services, new business, nearly three years at W+K as management supervisor and two years at JWT serving as global business director and leading the JetBlue account.

If Densmore takes the job, he would replace longtime Frogger Sophie Kelly, who left under the best of terms last month.

We Hear: Sophie Kelly Leaves StrawberryFrog

Our ever-reliable sources tell us that StrawberryFrog managing director/partner Sophie Kelly has left the agency. We’ve been getting tips over the last couple of days talking about “big changes at StrawberryFrog” so we’re assuming these were pertaining to Aussie native Kelly, who joined the Froggers two years ago from JWT. During her nearly six years at the latter agency, Kelly held posts including global business director for Diageo.

Kelly’s not the only major StrawberryFrog exec that’s called it quits, though, as chief strategy officer Ilana Bryant has also walked out the door. Bryant’s LinkedIn does in fact indicate that she’s joined up as a strategy partner at a consultancy called Special Forces. She had been with StrawberryFrog for over five years.

Update: Girl, you know it’s true, Kelly is in fact “moving on” from StrawberryFrog. We’ve been told it was a “mutual agreement.” Here’s the official word from the agency:

In the two years Sophie has been with the pond, she has made an enormous contribution to the growth of the business. Under her leadership we have secured more retainer clients, grown existing clients, improved our product and diversified the types of projects we take on in the content and new media area. Sophie’s experience at StrawberryFrog has opened her eyes to new possibilities in the content creation and new media area that she has a desire to go and explore. Kelly joined the agency as lead Business Director and went on to be Managing Director reporting to the CEO. StrawberryFrog plans to fill the both jobs, most likely with two people. During the transition, Scott Goodson will act as MD of the New York agency while a search is underway.

Sophie says: “Leaving is difficult. I have a lot of respect for the agency. It is a very emotional thing for me to leave an agency that has been so wonderful to me. I have great passion for StrawberryFrog.”

“We will miss Sophie. She leaves a friend of the FrogPond and we are inspired by her time here. We are sad to see her go,” says Scott Goodson, founder and CEO.