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Posts Tagged ‘Spike Jonze’

Wednesday Odds and Ends

-Former TBWA\Chiat\Day agency producer David Fisher, who spent nearly four years in all and worked on notable efforts including Spike Jonze‘s “I’m Here” short film for Absolut  at said agency, has joined Arnold’s New York office in the newly created role of director of integrated production.

-Ripley’s Believe It or Not! Times Square has tapped Bethesda, MD-based RP3 Agency as its agency of record without a review. RP3 replaces Manhattan’s Pekoe Group on the business.

-JWT has released a report that explores the global reach of the “American Dream.” link

-Coca-Cola would like viewers to takes sides in “Mirage,” the brand’s Super Bowl push from W+K that lets you determine in real-time which faction in :60 clip above is most deserving of a Coke (above). You’ll of course see the reveal during the game and in the meantime, weigh in on the microsite here.

-WPP boss Sir Martin Sorrell is now taking issue with recent decisions made by British Prime Minister, David Cameron. link

-Director Jamie Travis has joined bi-coastal commercial/online production company Interrogate for U.S. representation.

-Can a beleaguered Best Buy be saved by its Amy Poehler-starring Super Bowl spot? link

-Google’s Q4 report included a 19 percent ad revenue rise and a six percent ad price drop. link

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Friday Odds and Ends

-Company 3/Riot alum Shane Reed has joined the color department of The Mill L.A.

-Six months after being chosen by Dartmouth to revamp its website, Digital Pulp has debuted phase one. link

-God (or Congress, in this case) help the United States Postal Service. link

-Inspired by the filming of Lincoln in its hometown of Richmond, VA, the Martin Agency decided to shoot photos of the picture’s extras in their non-work clothes and put them on exhibit (example above, more after the jump).

-Speaking of art, Spike Jonze, Elijah Wood, Vinny Chase, Shepard Fairey and others are trying to help out Hurricane Sandy victims via a silent art auction called “Bring Back the Boardwalks.” link

-OgilvyOne chairman/CEO Brian Fetherstonhaugh talks managing your career trajectory. link

-Wired has promoted creative director Scott Dadich to editor-in-chief. Dadich replaces Chris Anderson, who left after 11 years at the helm to focus on manufacturing drones. link

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IKEA Takes Us Behind the Scenes, In a Sense, of its Playful New Spot

A few days after unveiling a nifty, two-minute music video that promotes its UK brand strategy revamp, IKEA has rolled out a making-of clip that’s not quite what you’d expect. Instead of the usual interviews with the production teams, soundbites/footage of people  yelling “action,” shots of the hi-tech equipment being used and other trimmings that come with behind-the-scenes videos, IKEA and Mother tell us what the experience was like from the perspective of one of the characters involved.

Ladies and gents, meet “Darren the Bear,” an oversized, yet cuddly beast complete with thick Scottish accent who also happens to be part of the overnight cleaning crew at IKEA. Yes, folks, like the initial “Playing with My Friends” video itself, the making of is a little silly, a little playful and a little different altogether. Suddenly, we feel like watching a Michel Gondry or Spike Jonze film .

We Hear: Is Jeff Scruton Still at MJZ or Not?

Something’s amiss here as we’ve been given the runaround each time we attempted to reach MJZ senior executive producer Jeff Scruton. Phone calls were referred elsewhere, messages and direct emails to the man were left unanswered and we have even been unable to get a clear yea or nay as to whether he is still part of the bi-coastal/U.K.-based production company.

Over the past few days, folks on the Spy line have been telling us that Scruton and MJZ, which has been lathered up aplenty by Creativity and other pubs over the years (check out their directorial roster and portfolio if you’re wondering why), have parted ways. Scruton personally has worked with the likes of Spike Jonze, Dante Ariola and Tom Kuntz while at MJZ.  Some of Scruton’s most recent handiwork as senior EP at the prodco includes the Old Spice “Sea Captain” spot. We’ve give you a shout a few times, Jeff. If you’re out there, feel free to holler back and let us know what’s up.

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MRM Creative Joins Music Video Business

Few And Far Between – Don’t Slow Down Music Video 718 fps from Stefan Haverkamp on Vimeo.

It was a little over a month ago that Tangible Worldwide created the music video for Y La Bamba’s “Juniper.” So, as predicted, other creatives are following suit. This time around, MRM Worldwide’s Stefan Haverkamp does directing duty in the above music video for Brooklyn by way of Detroit rockers Few and Far Between.

While the goofy video may scare off those offended by a dude in his underwear drilling into rock or find the video’s play on the song’s title, “Can’t Slow Down,” just plain annoying, it’s honestly a very well-crafted and produced video for a band that no one has ever heard of. In fact, put it aside any videos playing on MTV right now (there are like two that play during show credits), and it’s a worthy contender for a VMA. As easy as it is for an amateur band to sound well beyond their years due to the miracle of ProTools, it’s even easier to have a professional looking music video due to a wealth of advertising creatives with, apparently, some free time on their hands.

With this second example of advertising industry veterans jumping into a business once dominated by names like Spike Jonze, Chris Cunningham, Hype Williams, Michel Gondry and David LaChapelle, the question is no longer “if” creatives will continue in this business but “why.” Well, one can assume that with YouTube being the main way music videos are now consumed by fans, the barrier to entry is now far lower than it was when cable executives stood in the way. Add to that small bands wanting national exposure, advertising creatives’ familiarity with viral marketing and a low price tag for their services, and you have an entire new set of names in control of a music industry that needs some good (or at least, big) ideas. It’s as much of an opportunity for individuals as it is for well-established agencies.

Credits after the jump.
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