Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!
Evan Fry, the man himself, has this to say about the brief:
“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”