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Posts Tagged ‘Staci LeVan’

GSD&M Talks Protection for Radio Shack

GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.

In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.

In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump. Read more

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The Richards Group, MPC’s ‘Godzilla’ FIAT Spot Goes Viral

The Richards Group teamed up with production house MPC Creative for a new FIAT campaign featuring the King of Monsters, Godzilla.

The 45-second spot utilizes the film asset of the CG Godzilla crafted by MPC Film Warner Bros. for the Godzilla reboot (which couldn’t possibly be worse than the last attempt at rebooting the franchise) hitting theaters today, with CG of Godzilla crafted by MPC Film. In the spot, Godzilla eyes a FIAT, shoves it in his mouth and then spits it out, which prompts the “It’s a lot bigger than you think” tagline. The spot has proven a huge success, racking up over 5 million views since its debut less than 2 weeks ago. That’s not too surprising, as it’s a pretty fun tie-in that manages to balance promoting Godzilla and FIAT pretty well. Stay tuned for credits after the jump. Read more

Monday Odds and Ends

-Robin Williams and Bobcat Goldthwait take Joe Pesci‘s place in BBDO New York’s latest spot for Snickers.

-IPG-owned GolinHarris promoted Judy Johnson, a 16-year vet at the agency, to newly created position of president of the Western Region.

-You’ve probably seen this aplenty by now, but we think David Ma and Nick Hugh Schmidt deserve a shout-out for their site, the “Creative Confessional.” link

-Tool and Under Armour have launched a site that determines if you can “Out Ray” Ray Lewis. link

-L.A.-based commercial production company trio films added comedy director Russell Bates to its roster.

-Former Comcast/NBCU EVP Beth Ellard joined the Ad Council as executive vice-president of media.

-San Francisco-based shop Heat has beaten out a few “other agencies” to nab a marketing campaign assignment for La Crema Winery. The campaign is expected to launch in May and will include digital, print, experiential, POS and trade development.

-FYI, the Art Directors Club has extended its deadline for all its 92nd Annual Awards advertising entries to this Friday, Feb. 1 at 11:59 PM EST. link

-Former Rock Paper Scissors editor Staci LeVan joined the roster of Cut+Run’s Austin office.