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Posts Tagged ‘Stacy Garibay’

David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. Read more

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D&G’s New Blake Griffin/Jack McBrayer Spots for Kia Fail to Deliver

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more

Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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