TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Stefan Haverkamp’

Monday Morning Stir

-Momentum Shopper, which is the shopper marketing network operating within the McCann Worldgroup network, opened up shop in Argentina. The Buenos Aires location will be led by managing director/Coca-Cola alum, Victoria Casano.

-Speaking of new office launches, London-based prodco, Gorgeous, has opened up its doors in L.A. Anna Hashmi is serving as executive producer of the new office, which has also welcomed director Ellen Kuras to its roster.

-Writer/CD Duncan Bird of The Cloudbreak Group and director/DP Stefan Haverkamp welcome back Mariano Rivera in a new spot promoting the pitcher’s Signature Limited Edition New York Yankees cologne (above).

-Alex Bogusky and Rob Schuham‘s SodaStream ad has hit a roadbloack in the UK. link

-Director Nickolas Duarte has signed with New York-based prodco, Rated Content, for US and Latin America commercial representation.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Wednesday Morning Stir

-Bi-coastal creative production studio Stardust announced that Dexton Deboree, current managing director and alum of Psyop, joined forces with FUEL founder Seth Epstein to buy Stardust Studios.

-Our bud Rich Siegel laments the loss of the Christmas bonus. link

-Yankees reliever Mariano Rivera comes off his ACL tear to promote, yes, a Yankees fragrance. The clip above comes to us courtesy of Duncan Bird, CD of The Cloudbreak Group and director Stefan Haverkamp.

-Wanna see some 2012 Advertising Hall of Achievement pics? link

-Is it that time already? Dubai Lynx 2013 delegate registration is now open. link

-Oh, apparently Facebook is using your digits to sell ads. link

The Electoral Process Now Comes Down to Chewing Gum

For those of you who are somehow still undecided on who to vote for this Election Day, perhaps Stefan Haverkamp can make things easier for you. The New York-based Miami Ad School teacher and JWT/MRM alum, who’s given us everything from webcam stalker films to 9/11 memorials over the years, is back with another installment of “Gum Election.”

The video above should give you the gist of the street art project, which Haverkamp initially launched in 2008 as a way of not only encouraging people to vote, but making the streets cleaner in the process. Hell, with less than two weeks  left before we determine our 45th president, perhaps a stick of Juicy Fruit, Big Red or whatever it is you chew is the best way of proving that democracy really can work.

Credits:

Stefan Haverkamp: Creator/ Creative
James Cooper: Creator/ Creative
Hedvig Astrom: Creative

Tuesday Odds and Ends

-Director Johnny Green has joined the roster of David Fincher and David Morrison‘s new commercial production entity, RESET. link

-Hollywood prodco Uber Content has opened up shop in New York, with Michael Lobikis serving as East Coast director of sales.

-Stefan Haverkamp and his students at Miami Ad School remember 9/11 with a crosswalk takeover in Williamsburg, SoHo and Financial District that displays the message, “Live for Today” (above).

-BBH co-namesake Sir John Hegarty will chair the Film, Print, Print & Poster Craft and Integrated juries at this year’s Eurobest festival, which takes place at the end of November. link

-Even Microsoft staffers prefer Google as a verb over Bing. link

-Speaking of Microsoft, the Redmond, WA giant plans to open 32 pop-up stores this fall that may possibly sell Surface RT tablets. link

-Draftfcb alum Bob Mallers “quietly” joined Energy BBDO as chief financial officer. link

-Digital strategist Paul Marobella has assumed the position of president at Euro RSCG Discovery. link

MRM Creative Joins Music Video Business

Few And Far Between – Don’t Slow Down Music Video 718 fps from Stefan Haverkamp on Vimeo.

It was a little over a month ago that Tangible Worldwide created the music video for Y La Bamba’s “Juniper.” So, as predicted, other creatives are following suit. This time around, MRM Worldwide’s Stefan Haverkamp does directing duty in the above music video for Brooklyn by way of Detroit rockers Few and Far Between.

While the goofy video may scare off those offended by a dude in his underwear drilling into rock or find the video’s play on the song’s title, “Can’t Slow Down,” just plain annoying, it’s honestly a very well-crafted and produced video for a band that no one has ever heard of. In fact, put it aside any videos playing on MTV right now (there are like two that play during show credits), and it’s a worthy contender for a VMA. As easy as it is for an amateur band to sound well beyond their years due to the miracle of ProTools, it’s even easier to have a professional looking music video due to a wealth of advertising creatives with, apparently, some free time on their hands.

With this second example of advertising industry veterans jumping into a business once dominated by names like Spike Jonze, Chris Cunningham, Hype Williams, Michel Gondry and David LaChapelle, the question is no longer “if” creatives will continue in this business but “why.” Well, one can assume that with YouTube being the main way music videos are now consumed by fans, the barrier to entry is now far lower than it was when cable executives stood in the way. Add to that small bands wanting national exposure, advertising creatives’ familiarity with viral marketing and a low price tag for their services, and you have an entire new set of names in control of a music industry that needs some good (or at least, big) ideas. It’s as much of an opportunity for individuals as it is for well-established agencies.

Credits after the jump.
Read more