We knew that someone would eventually call the idea of advertisers as “storytellers” bullsh*t…and that someone was Stefan Sagmeister of design firm Sagmeister & Walsh. He made his comments at the recent CAMP Festival in Calgary, where the theme this year was–you guessed it–storytelling.
In an uncharacteristically irascible interview for FITC, the organisers of the Camp festival in Calgary, Sagmeister attacks the urge for those in the communications industry to rush to re-assign themselves as storytellers, the theme of the conference. “Now everybody’s a storyteller,” he says, before dismissing the trend as “bullshit”. [Source]
Some key quotes after the jump… Read more