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Posts Tagged ‘Stefan Sagmeister’

Stefan Sagmeister to Creatives: ‘No F*ckhead, You Are Not a Storyteller’

We knew that someone would eventually call the idea of advertisers as “storytellers” bullsh*t…and that someone was Stefan Sagmeister of design firm Sagmeister & Walsh. He made his comments at the recent CAMP Festival in Calgary, where the theme this year was–you guessed it–storytelling.

In an uncharacteristically irascible interview for FITC, the organisers of the Camp festival in Calgary, Sagmeister attacks the urge for those in the communications industry to rush to re-assign themselves as storytellers, the theme of the conference. “Now everybody’s a storyteller,” he says, before dismissing the trend as “bullshit”. [Source]

Some key quotes after the jump… Read more

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Wednesday Odds and Ends

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-Well, it’s old news by now, but yes, six months after launching its creative/media review, Liberty Mutual, which previously worked with Hill Holliday exclusively on both accounts, has now appointed Havas Worldwide New York as creative AOR while handing media duties to Optimedia (HH, though, is still somewhat in the mix).

In a statement regarding the move, Liberty Mutual CMO James MacPhee says, “I am excited to bring on Havas Worldwide as a creative partner,” said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.” Havas Worldwide’s first creative work for Liberty Mutual is slated to launch at a date tbd in 2014.

-We can only be awe-inspired by Casey Neistat, the ad guy who spent his entire promotional budget for Ben Stiller‘s new movie on typhoon relief efforts for the Philippines. link

-Muh-Tay-Zik | Hof-fer makes a second appearance today as the San Francisco-based agency has promoted executive producer Michelle Spear to associate partner/head of production.

-Scott Trattner‘s second stint at TBWA\Media Arts Lab didn’t last long. Less than a year after rejoining \MAL, the ECD has now moved to Facebook. link

-Stefan Sagmeister and Jessica Walsh of New York design firm Sagmeister & Walsh are behind the new trophy designs for New York Festivals “World’s Best Advertising” awards (example above). link

-Bi-coastal production company MassMarket has added Julien Brami as VFX supervisor.

 

Feed Your Art to Laser Cat, So He Can Project it on the F***ing Moon

And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

Wednesday Odds and Ends

-Code Worldwide, Omnicom’s creative tech agency, has appointed former Sony Music VP of mobile, Sean Rosenberg, as global head of mobile.

-Ad agency staff photos are now in the nude, people, thanks to designer/ad man Stefan Sagmeister. link (maybe NSFW)

-Valvoline is ready, to quote the parties involved, “reintroduce itself to the American audience” (see spot above).

-Yep, we slept on this when first heard, but good news after a bit on GlobalHue’s and as the agency has officially announced that it’s nabbed multicultural AOR duties for Minneapolis-based U.S. Bank. If you recall, the financial institution appointed BSSP as its general market AOR a month ago.

Dublin-based digital agency CKSK has opened up its first its first U.S. shop in New York with new business wins Pernod Ricard and Heineken USA as clients.

-Integrated production company B-Reel has hired Jacinte Faria as digital EP and she will work out of the global network’s L.A. office.

-DOJO alum John O’Hea has joined David&Goliath as a creative director in the agency’s El Segundo HQ.

-Philly-based Red Tettemer O’Connell + Partners is  “#CallingAllSpurs,” (fans, at least)  via new campaign for soccer club, Tottenham Spurs. link

Tuesday Morning Stir

-Omnicom-owned Siegel + Gale promoted Nikolas Contis to the position of global director of naming.

-Stefan Sagmeister and Brand New School have collaborated on a project for energy firm, EDP Renovaveis, S.A (above). link

-MTV/MySpace alum Angela Courtin was appointed as EVP, content and convergence at Aegis Media.

-M&C Saatchi buys up social media shop, Human Digital. link

-The HTC Status, aka “The Facebook Phone,” will be out on July 17. link