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Posts Tagged ‘Stephan Mohammed’

Deutsch LA Introduces ‘Randomly Chosen One’ for Taco Bell

Deutsch LA introduces Taco Bell to Destiny in a new ad promoting the chain’s PS4 Destiny bundle sweepstakes with its Quesarito Big Box.

In the spot, a small guy enjoying a Quesarito Big Box is thrown into the world of Destiny, where a commanding officer refers to him as “The Chosen One” and expect him to lead the vanguard. “I’m from New Jersey, I don’t know what he’s talking about,” the guy says after explaining (in a perhaps too obvious line) that he won bought a Quesarito Big Box and won a PS4. “The Chosen One” manages a blunder near the end of the spot that may make his leader second guess his notions that he’ll lead them to victory, leading into an explanation of the promotion, which runs until November 19th. The spot makes sure to mention that there’s “a winner about every 15 minutes,” a claim that may sound pretty convincing to young viewers with a hankering for some Taco Bell and PS4. Read more

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Y&R NY Taps Richard Sherman for Campbell’s


Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump. Read more

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy

Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).

The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.

“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.

The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.

Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump.  Read more