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Posts Tagged ‘Stephanie Skinner’

Here’s a Quick DigitasLBi Staffing Update

digitaslbi_logoWhile we’re on the DigitasLBi tip today, we figured we’d provide a quick update on some staffing moves in its Chicago office in case you haven’t heard. We’ve received confirmation that most recently, Stephanie Skinner, who’s served in the Windy City as VP/group director, project management, has resigned from DigitasLBi as her family is relocating. Brooke Skinner, SVP of strategy/account planning at DigitasLBi Chicago and San Francisco since 2011 (and who you may remember from this) actually left the agency two months ago for the head of brand strategy position at Twitter’s central region, a role she officially assumed this month. Finally, David Burns, who’s spent nearly two years at DigitasLBi Chicago as VP/director, experience design, resigned from the agency several weeks ago. As of now, we can ascertain that all said departures are unrelated.

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McDonald’s Employs a Talking Lemon

What better way to launch your line of premium frozen drinks than with the help of former Sopranos star Steve Schirripa? Yep, that Lemon doubled as fictional TV mobster in a past life, and now its pushing McDonald’s new fruity drinks right in time for the summer. Why make premium chilled drinks? Well, as I’m sure DDB Chicago can tell you, the McDonald’s right across the street from Wrigley Field will sell these like crazy as the heat turns up in the Windy City.

The Frozen Strawberry Lemonade campaign also features some fun, animated online work from Tribal DDB where the talking lemon embraces its roots (literally) and narrates what happens when life gives you lemons. Sure, it might not be the most innovative, grandiose campaign we’ve seen from Mickey D’s, but at least it gets us in the mood for what will hopefully be a summer to remember. It’s cute, so don’t over-think it. Credits after the jump.

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