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Posts Tagged ‘Stephen Berger’

And So, Samsung’s Sci-Fi Soccer Saga Continues

Continuing a rather ambitious storyline that kicked off late last year, Samsung, with the aid of Cheil Worldwide and Psyop, has unveiled the next installment of its soccer stars vs. aliens saga to promote the Galaxy S5. While not technically a World Cup tie-in, “The Training” (nearly 42 million views and counting–yeah, we know it’s been out for a bit) features two of the event’s biggest (and best) participants, Cristiano Ronaldo and Lionel Messi, who have also been making the rounds in spots for Nike and Adidas, respectively, that are officially attached to the event. In this campaign, though, real-life Ken doll Ronaldo and his archrival Messi, along with other notable footballers like Wayne Rooney,  join forces and evolve from mere athletes to sci-fi superheroes in order to combat an alien invasion…with their S5s in tow, of course.

Psyop director Laurent Ledru, who shot this four-minute short in two months across cities including London, Barcelona, Madrid, Munich, Prague and Manchester, explains the process of working with the stars.  “Because of the athlete’s varying schedules we had to shoot each player separately. It was very important that each performance felt authentic to that athlete yet interacted seamlessly with the others.” Ledru, who met the players in the varying aforementioned locales, where they would execute the acrobatic stunts and moves for the real shot, adds, “Each player was given instructions and guidance but we needed to capture them acting as naturally as possible in front of the green screen despite the CG elements that were to come later.”

Like the previous clips that have encompassed this campaign, the Samsung Galaxy branding is kept to a minimum, save for the occasional highlighting of a feature (heat sensor! fast auto focus!). It’s the stars, story and special effects that take center stage here, and now, with training said and done, we’ve only the big final showdown to look forward to. Consider us involved. Game on.

Credits after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Monday Odds and Ends

 

-Former Station Film director Harold Einstein has opened his own, Venice, CA-based production company with his longtime EP Eric Liney, called Dummy. link

-Google/BBDO alum Michelle Morris joined Facebook as vertical lead/auto, US. She will work out of the social network’s Detroit office.

-Cut+Run has added editor Stephen Berger to its roster. Berger will be available to work in any of the editorial company’s offices in New York, L.A., London, Austin and San Francisco.

-Skateboarding media brand TransWorld SKATEboarding has hired Paul Kobringer as marketing director.

-According to IAB Australia, online advertising has exceeded $1 billion in one quarter for the first time. link

-BETC London is behind a new global campaign for Bacardi that’s complete with the brand’s first trademarked platform, “Untameable Since 1862″ (above).

-Talus Holdings, LLC, the parent company of Talus Labs, has acquired NYC-based digital media company, TRAFFIQ. link

Sony Xperia Makes Short Trip Home an Adventurous One

McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called  “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.

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Monday Odds and Ends

-Cole & Weber United is behind the first spot in 30 years for apple juice brand, Tree Top (above).

-Did Facebook panic when deciding to purchase Instagram? link

-LJ Kobe, former director of emerging media at AT&T, has joined Ignited’s New York office as group media director.

-A GroupM study forecasts that digital ad spending will exceed $98 billion this year. link

-Yodle alum Steve Liu joined Tribal DDB New York as digital strategy director, SEO.

-Editor/partner Eric Zumbrunnen and editor Stephen Berger have returned to the commercial roster of bi-coastal/London-based Final Cut.

-Someone decided to imagine a conversation between Leo Burnett, Bill Bernbach and David Ogilvy on the topic of social media. link