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Posts Tagged ‘Stephen Colbert’

Tuesday Odds and Ends

 

-Arnold Worldwide launched a Tri-State area social/location-based campaign for McDonald’s. link

-Night Agency’s Night Incubator unit launched a “social sketchpad” called Doodle.ly. link

-Josh Libitzky was promoted to executive producer at bi-coastal prodco, Stardust.

-Banana Republic is set to unveil a Mad Men-inspired clothing line. link

-Stephen Colbert and crew make a Summer’s Eve ad for guys (above-maybe NSFW). link

-Firstborn promoted senior producer Kristin Keefe to EP.

-In an attempt to “narrow the gap between bands and brands,” Coca-Cola signed a worldwide deal with a startup called Music Dealers. link

-Will Facebook become the next MySpace? link

 

 

Friday Odds and Ends

-Apple’s “App Store” suit against Amazon: Destined to fail? link

-Speaking of mega-brands, Google has rolled out behavioral targeting to all AdWords advertisers. link

-IPG Media Lab is now awarding neuromarketing efforts. link

-Will.i.Am says advertising agencies are so passe. link

-Stephen Colbert is now officially on Jack White‘s Third Man Records roster. link

-Political ad spending on U.S. broadcast TV is set to go through the roof in 2012. link

-The Winklevoss twins will not let their gripe with Facebook go. link

-Boutique digital operation Neo-Pangea has created a “Titanic” effort for Nat Geo. link

Thursday Odds and Ends

-Here’s a compilation of Stephen Colbert’s classic product placements. link

-Y&R Chicago addresses house fires in a web campaign for the Red Cross. link

-A Lean Pockets spot from Publicis New York introduces us to milk pong (above).

-Sir Martin Sorrell‘s pay package skyrocketed more than 70 percent last year. link

-Barry Stilwell will be inducted into the AICE Hall of Fame on May 17. link

-Andrew Bell, MPC LA head of production (advertising), is stepping into the role of MD at the VFX/post house.

-Digital media agency Mediasmith promoted John Cate to EVP/COO.

-Ron Jeremy now has his own brand of rum. Your move, Jenna. link

-Bi-coastal prodco Washington Square Films signed commercial director/photographer Christian Witkin to its roster.

 

 

Friday Morning Stir

-Hey, the NY ad industry is on the rise. link

-The history of mobile, as told by Vodafone (above). link

-Who on Facebook wants to vote for Stephen Colbert as president in 2012? link

-BooneOakley and Studiobanks do their own part to help out Japan. link

-Anyone up for some Doritos shells at Taco Bell? link

-Grace Kelly joined Framestore NY as senior producer.

Colbert Calls Out Dove’s Marketing to Women’s Insecurities

Chalk up “vertical degradation” next to “truthiness” on the list of amazing terms Stephen Colbert is entering into the public lexicon. Last night, the host of Comedy Central’s Colbert Report took on Dove and Unilever’s new “Ultimate Go Sleeveless” deodorant campaign during his popular segment, “The Word.”

According to a Wall Street Journal article that Colbert references, a Unilever PLC-ran survey showed that 93% of women find their armpits unattractive. The deodorant in question promises to help give women more attractive looking underarms in five days. As Colbert says, “Since they just made up the problem, let’s say anything made by Unilever can help.” Score another one for Comedy Central’s political pundits succeeded where major cable news channels continue to fail: addressing deceptive marketing head-on as opposed to kowtowing to brands for advertising money. Watch the whole clip via Gawker here.

Black Keys Takes on Vampire Weekend in ‘Sell-Out-Off’

The Colbert Report Mon – Thurs 11:30pm / 10:30c
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Stephen Colbert, you magnificent bastard. The Comedy Central host pitted two of the most Madison Avenue-friendly acts of late against one another on his show last night. Akron’s own Black Keys and Ezra Koenig, frontman of preppie, Paul Simon-adoring Vampire Weekend went head-to-head to see whose ubiquitous tracks landed in more commercials. It’s good to see some artists are self-aware enough to take the piss and since we’ve written a few items on the whole selling out issue (example here), we’ll now digress. Let’s just be thankful Pomplamoose was nowhere to be found. Enjoy.

via Village Voice

‘Digital Death’ Campaign = Bomb?


We’re sure Alicia Keys‘ intentions were good and we know it’s only been a couple of days, but the cash tallied up so far in the “Digital Death” campaign is leading many to already call the effort to raise money for the singer’s AIDS charity a bust. So far, just over $162,000 has been donated, well short of the $1 million goal.

If you need a refresher, the campaign created by TBWA\Chiat\Day NY centers around various celebs (and we use that term loosely for some) including Kim Kardashian, Elijah Wood, Justin Timberlake and Keys herself, who are depriving us of their precious tweets until we fork over money to help the charity reach the million-dollar mark. Vain much? Despite millions upon millions of combined followers, you’d think the goal would be reached rather quickly and effortlessly, but perhaps this proves that these stars aren’t very good appraisers when it comes to their own social network communique.

One commenter named “LB” on a Daily What thread may be clued in to why this isn’t working and sums it up best, saying, “They’ve got it backwards. They should continue updating their social network accounts UNTIL they reach $1 million in donations. Once they hit that goal, as a reward to the world, they should stop posting for a year. Even I would donate to that cause.”

EW.com notes that Stephen Colbert raised $500,000 on his own for Donors Choose just by promising Reddit users that he’d answer their questions if they donated (which he did).  The celebs should take a hint from the faux-pundit, but alas, they’re “dead.”

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