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Posts Tagged ‘Stephen Goldblatt’

What is Going on with Mullen’s Bay Area ‘Talent Hub?’

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Having typed Mullen in our email search this week, it’s been flooded with tips that have rung the death knell for the agency’s San Francisco office, which was opened in 2012. At the time, Mullen CCO Mark Wenneker proclaimed to staff that the SF office would serve as a “talent hub” that would be “composed of a small group of creatives and a little DNA from the Boston office” who would work as an extension of the agency’s Beantown hub for clients including JetBlue, Grey Goose and Google. We’ve reached out to the agency a couple of times on the alleged closing of its SF branch, but, unusually, have yet to hear back on the matter (you’re not helping yourselves, folks).

While we look into the situation, it does appear that we were correct in our assumptions that Mullen SF chief digital officer Stephen Goldblatt was no longer with the agency. If you recall, Goldblatt joined Mullen as CDO a year ago after spending five at fellow Bay Area outfit, EVB, where he served as partner/ECD.  Anyhow, if you need a breakdown, here’s just a smattering of tips that we’ve received this week alone from different sources but all ringing the same tone:

-This morning: “Mullen shut down its SF office”

-Yesterday afternoon: “Mullen has shut down the San Francisco office and let go of all but two staffers.”

-Two days ago, 2/24: “Mullen is shuttering the San Francisco office.”

 

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Tuesday Morning Stir (Updated)

- Nearly three years after replacing Randy Browning as CEO of Publicis West Seattle, Mark Cadman is heading to the East Coast to serve as EVP, managing director on the AT&T biz at BBDO, which he is expected to join in early March. In his new role, Cadman will be tasked with managing the account across BBDO offices in Atlanta, New York and San Francisco.

-R/GA is behind the development/design of a new, “responsive” website for L’Oreal Paris. link

-Just weeks after taking over for Stephen Goldblatt as ECD at EVB, Steve Babcock is bolstering the agency’s new Boulder office by welcoming in fellow CP+B alums, David Gonsalves and Rich Ford (whom you might recognize from projects like this), as creative directors.

-Former Leo Burnett Chicago account director Nick Prihoda is taking on a similar role at Indianapolis-based Young & Laramore, where he is now in charge of handling the Brizo Faucets account, in addition to Goodwill Retail Stores and Founders Brewery.

-If you care what the staffers at NYC-based, Publicis Groupe-owned digital agency Rokkan’s favorite curse words are, here you go (above). It’s the first installment in the agency’s new “Ask the ROKKANites Anything” series. By the way, is the guy at the beginning uttering the other F-word? Yeesh. (Update: Bryan Le, said guy in video has already commented below, but the Rokkan camp tells us, “The piece was a fun thing that everyone got a kick out of. It’s been up on YouTube, Vimeo, and Facebook since last week and folks have shared that same lighthearted and playful sentiment that we had in making it.” They add, “..We would never allow someone to use such an offensive word in a piece like that, or anywhere else our office environment for that matter.”

-In today’s gospel from Sir Martin Sorrell, Twitter is “a PR medium,” not an advertising one. link

Babcock Replaces Goldblatt at EVB

It looks like Evolution Bureau was well-prepared on this one as the San Francisco-based agency didn’t skip a beat in replacing its longtime partner/executive creative director Stephen Goldblatt, who has now joined up with Mullen as its new chief digital officer. Taking over immediately for Goldblatt is one Steve Babcock (pictured) who’s spent the last six years as CP+B, where he last served as VP/ECD (he was promoted to said role at the end of 2011) and led work on past and present accounts from VW and Best Buy to Domino’s (including the award-winning “Pizza Tracker”) and AmEx OPEN.

In a statement regarding the incoming ECD, EVB president/co-founder Daniel Stein says, “We could not be more excited about having Steve join the EVB family as our new creative chief.  It took me about 3 seconds after meeting him to recognize that this was the guy to lead EVB’s creative vision. He understands the relationship between digital innovation and traditional fundamentals better than anyone I have met. He also fits into our start-up culture perfectly, which is hugely important to us.”

Along with heading up creative at Omnicom-owned EVB, which counts clients including Juicy Fruit (who can forget this?), Skittles, Facebook, the NFL and Jameson, Babcock will be tasked with opening a creative office in familiar territory: Boulder, where he will remain in his new role. Prior to CP+B, Babcock served as a creative director at the likes of W Communications and StruckAxiom.

Tori Spelling Hosts Glad ForceFlex Black Bags Reality Show Starring Animals Because This Is Where We Are Now

Who could forget Glad and EVB’s charming spoof of reality TV “The Wild Life,” which followed the messy living habits of anthropomorphic woodland creatures? Yes, watching the trashiness of puppets covered in trash drove America absolutely fanatical, with the national phenomenon causing grocery stores across the country to sell out of Glad ForceFlex Black Bags as soon as they were placed on the shelf.

Now, the animal celebs are onto side projects. They’re pulling a Gary Sinese and forming terrible bar bands. They’re starting gaudy fashion lines. They’re letting addiction take over their lives. And, who better to host this aftershow than Tori Spelling, whose appearance in this just kind of makes you sad and remember that, oh yeah, you should probably be concerned about how Tori Spelling is doing because she’s probably going through some stuff right now.

Well, at least you can try to forget about it by playing Glad’s new Facebook game, where Tori Spelling and her talking animal friends might get you coupons for your coveted Glad FlexForce Black Bags. It’s trashy, get it? Credits after the jump.

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BBDO SF Alums Head to EVB

BDDO San Francisco’s Dan Hofstadter and Ricardo Valero are on the move as the creative team has left said agency after less than a year to take on similar ACD roles at fellow Bay Area operation, EVB. During their brief stint at BBDO SF, copywriter Hofstadter (pictured) and art director Valero, who joined last summer from Goodby and DDB Milan, respectively,  worked together on accounts including Mars’ Cesar and Whiskas brands, Gallo wine and Harrah’s.

Now at the Evolution Bureau, the pair will work directly under ECD Stephen Goldblatt and with a shop that counts clients including Facebook, Firefox and various Mars/Wrigley brands such as Skittles, Altoids, Juicy Fruit and Orbit. Along with his ACD stint at Goodby, Hofstadter spent three years in Chicago as a creative at Leo Burnett while Valero worked in his native Spain at Euro RSCG Madrid as well as Y&R Milan before heading to the States.

Ad Pros, Fancy a Facebook Award for Your Mantle?

 

Back in April, Facebook unveiled the Evolution Bureau-built “Facebook Studio,” a digital space where creative marketing types could showcase and archive their work and comment on the work of others.

At the time of its launch, you probably thought Facebook Studio sounded like a neat idea and something you would submit your agencies’ campaign work to once you had a free minute to upload a case study. Then, as you were reading this, you thought, “Oh yeah, that Facebook ad thing I forgot to do,” and visited Facebook Studio’s site to see if other creatives were making use of the portal.

As it turns out, a lot of agencies have been using Facebook Studio, specifically for the purpose of drawing some attention to social media-specific campaigns and pretty custom tabs. And, perhaps to inspire you to post even more work to the FB space, EVB has now rolled out a series of print ads that urge advertising pros to enter the Facebook Studio Awards, which was announced a couple of months back and is yet another opportunity for self-congratulation among those in the industry who like trophies.

 

To refresh your memory, the deadline for submission is December 31, and entries will be judged based on the following criteria:

  • Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
  • Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook’s full potential?
  • Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
  • Does it scale? Is it easy for people to interact with and share your content.

Interested competitors can submit their work here. Check out one more ad and credits from EVB after the jump.

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Mall Shoppers, Gear Up for the “LOLiday Season”

No digitally savvy shopaholic’s visit to his or her local mall over the next month is complete without a new holiday-themed mobile app for download. Fortunately for patrons of Westfield Malls, they now have access to the “LOLiday App,” courtesy of the minds at EVB, who are no strangers to holiday projects.

After downloading the app for iPhone, Android or iPad2,  shoppers can then visit the “LOLiday Card Set” at their local participating Westfield Mall. Here, using the magic of mobile technology and augmented reality, shoppers can insert images of themselves into wacky holiday scenes. Why would the nation’s consumers want to insert themselves into a photo that depicts them kissing a buff, shirtless Santa Claus? Well, ladies and gentlemen, they do it for the LOLZ (see also: “lulz”). And, for those avoiding the mall completely or still incapacitated after suffering injuries from a Black Friday Wal-Mart stampede, a completely new silly photo experience awaits on the LOLiday Cards website.

Remember, a new iPad starts at $499 retail, but LOLZ are free. So, this holiday season, give the gift of laughter, and you might even win $10,000 as part of Westfield Mall’s “Laughing All the Way Sweepstakes.” Participating malls and credits follow after the jump.

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EVB Channels Spirit of ‘Clue’ for Jameson Facebook Game

Ahh, Evolution Bureau, you had us at Jameson, which is the shot of choice for yours truly and many others out there we imagine. The San Francisco digital agency has teamed up with unit 9 to launch a Facebook game (which means it would really help if you had a Facebook account to actually play) that invites you and your friends on the social network to solve a mystery surrounding a missing barrel of the Irish whiskey. The game transports players back to 1780′s Dublin, where you’ll be given a map and meet a handful of characters around town who will provide you with clues to identify the culprit behind the missing barrel.

Just a heads up, though, that your Facebook information including friend lists, news feeds, etc., will need to be digested by Jameson in order to play the 1780 game as it also tests how well you know your FB friends in the process. If you relish playing a Col. Mustard, Prof. Plum or Ms. Scarlet type and are tired of playing Clue, perhaps this a worthy enough time-killer for you. Besides, we know you’re already thinking drinking game with this anyways. Credits after the jump.

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APPA Suggests You Get Your Dog a Dawg

Your dog may love you, but that doesn’t mean your dog particularly likes you. Sure, “Demetrius” (or whatever particularly awful name you’ve chosen to call it) is extremely loyal, protective of you and your family and enjoys joining you for a good jog around the neighborhood. But, believe it or not, this undying loyalty means your dog is probably pretending to enjoy your terrible habits with you. That look Demetrius is giving you while you camp out on your couch for marathons of Storage Wars or “The Kardashians Saves Christmas” isn’t one of happiness or respect; it’s a look of sorrow and pity. Of course, you don’t realize this due to a difficult communication barrier. In conclusion, it might be time to get Demetrius a friend of the same species.

Above is a new spot from agencies EVB and Impetus for the American Pet Products Association that will run online as part of the “Pets Add Life” campaign. A series of spots directed by Daniel Strange, the man behind the lens of Zach Galifianakis‘ bizarre web interview series “Between Two Ferns,” attempts to remind viewers that despite the love you give to your pets, they spend their lives yearning for some enlightened conversation that their owners can’t supply. If FX’s Wilfred has taught us anything, it’s that nothing can beat a grown man relaxing in a dog suit, especially when he’s discussing butt-sniffin’ (it’s the B-E-S-T).  So, if you’ve decided to take the leap and add a pet to your household, consider adding two. Nice work, EVB. Credits after the jump and two more spots (with kitties and lizards) after the jump.

 

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EVB Tries its Hand at a Slacker Superhero Spot

What has become of superheroes as of late? First DirecTV and now this Golf Now ad from EVB, which shows once again that leisure takes priority over saving the world when it comes to Superman/Green Lantern knockoffs.  We’re just wondering why you play golf with someone whom you know has a tee shot that even Happy Gilmore couldn’t match and the accuracy/precision of a sniper.

Anyhow, EVB’s Golf Now campaign is TV-only, which is kind of ironic considering that the spot promotes a golf website and there’s no online component included. Hey, at the least the Bureau and its creative team including ECD/director Stephen Goldblatt and copywriter Amir Farhang are going against the grain here. Full credits after the jump…

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