There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.
Posts Tagged ‘Stevan Chavez’
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-The Martin Agency has invested in 80amps, a Richmond-based incubator founded by Eric Martin, a co-director of the Galant Center for Entrepreneurship at UV’s McIntire School of Commerce., that focuses on building brands, products, services and the technologies that enable them. The Martin Agency investment amount is undisclosed.
-L.A.-based indie agency Mistress, which also works with clients including Jagermeister, has been tapped to team up with Ubisoft on a campaign launch for the latter’s Assassin’s Creed IV: Black Flag. The campaign is set to launch in the fall of 2013 and the game itself will be available on Oct. 29.
-D.C.-based Bully Pulpit Interactive, a full-service agency which was created by the digital folks behind Barack Obama‘s 2008 campaign, have added Lauren Miller to its roster. Check out a statement regarding Miller’s arrival from Senator Elizabeth Warren after the jump.
-Former JWT Dubai CD Chris Robertson has joined up with El Segundo, CA-based David&Goliath as digital creative director.
-Commercial director Paul Riccio, who’s helmed spots for clients including Verizon, McDonald’s and Citibank and is on the roster at Sandwick Media, has released a Sundance short called Space Cadet (trailer above, see full short here).
-Fresh off of taking over the Maaco biz, Santa Monica-based Pitch has opened a new unit dubbed Bicep Productions, which the parties involved tell us “means full access for rush jobs, significant cost reductions against comparable outside production studios.” The leads include director/producer Kevin Berlandi, senior editor Peter Judson and motion graphics/CG designer, Terry Politis.
- San Francisco-based MUH·TAY·ZIK | HOF·FER has hired Wexley School for Girls alum Stevan Chavez as art director.
-Online music distributor TuneCore has added Tamra Lichtman, who’s worked with brands including Clorox and Evian, as its new chief marketing officer.