Multiple sources are telling us that after just 18 months, Arnold creative director Steve Caputo is no longer with the agency. Caputo joined Arnold from R/GA, where he worked for seven years and last held the title of creative director on accounts including Nike+, Nike Basketball, Intel and Chanel. The Arnold camp, thus far, is keeping schtum on Caputo’s status, but tipsters are saying that the creative was let go due to “financial reasons.” All calls to Caputo have been met with automated voicemail (that seems to be a recurring theme this week, and from what we’ve learned, it’s not because that they’re just out to lunch). Anyhow, we’re digging in so stay tuned if you’d like.
Posts Tagged ‘Steve Caputo’
Well, if you do, there’s a handy new guide created by Arnold that tells you how to dress up as who probably insane EW.com readers dubbed the greatest advertising icon of all-time. We love getting into the Halloween spirit and all (sheeit, check out my Facebook profile pic), but is a Flo costume really going to be all the rage this year? If you believe so, you can fork over $30 on Amazon and wax perky insurance saleswoman at your heart’s content. Or, you can just be a cheap bastard and click here to live vicariously through the Arnold-created campaign. Credits after the jump.
After a five-year stint at Goodby, Silverstein & Partners, Jose Luis Martinez has left the Bay Area for Boston to join up with Arnold Worldwide as VP, creative director. During his time at Goodby, the digital creative worked on accounts including Haagen Dazs, Hewlett-Packard, Hyundai and Sprint among others.
Martinez’s biggest claim to fame while at GS&P could arguably be his digital work for Sprint, including the launch of the “Now Network” campaign, which won an Integrated Campaign Gold Lion at Cannes in 2009 and has been recognized by the Clios, the One Show, D&AD and the Andy’s.
Prior to Goodby, Martinez worked at EVB and led creative teams on Wrigley’s Orbit and Winterfresh gum, Hitachi and Adidas. His hire at Arnold marks the third senior creative that the agency’s brought onboard at the VP/CD level, following the additions of Steve Caputo and Tom Morhous, who previously worked at R/GA and AKQA, respectively.
-Advertising.com returns to its roots. link
-Google Instant hasn’t impacted Adwords advertisers’ campaigns . link
-YouTube wins a copyright case in Spain. link
-Volkswagen “talking newspaper” ads in India provoke action from the Mumbai bomb squad. link
-RPA and Honda threw a 3D blowout in Times Square yesterday. The ad above was included in the mix. link
-SoundLounge interviewed that mysterious Cornelius Trunchpole character. link
-Valencia, CA is apparently “Awesometown” according to a new ad campaign. link
-Cadillac appointed Oakland, CA-based shop Carol H. Williams to handle African-American chores. link
-Analyst: What if Verizon never gets an iPhone? link
More: “Thursday Odds and Ends“