Seattle-based agency Ascentium is announcing that now former Publicis Modem New York EVP/ECD Steve Farrell is joining the agency as an ECD, where Farrell will oversee creative efforts across all offices.

During his three-year tenure at Publicis Modem, Farrell led the office to award-winning campaigns for Cartier, Heineken, Hasbro, LG and Citibank. Prior to that, Farrell served as VP/ Director of Digital Media at MTV Networks where he helped launch Spike TV and had a six-year VP/CD stint at Digitas which included work for clients Pfizer, American Express and HBO.

“The team is very smart and very passionate about digital,” Farrell said in a press release regarding Ascentium. “It’s a great environment for taking their deep background in technology and user-centric design, and creating great, game-changing digital experiences for our clients.”