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Posts Tagged ‘Steve Kerho’

Ex-Riney CEO VandenBosch Resurfaces (Updated)

It’s been quite some time since we’ve heard from Kristi VandenBosch, who let us know way back in January that she was leaving Publicis & Hal Riney/Modem after spending nearly three years as CEO at the agency. Well, fast-forward 10 months and we’ve come to learn from tipsters that VandenBosch has headed from the Bay Area to Los Angeles to take on a role at interactive agency Genex/Meredith Xcelerated Marketing. Coincidentally, we received an email this week telling us that said company (a little background for you here) just lost its CMO Keith Sedlak to D.C.-based TMG Custom Media.

Anyhow, back to VanDenBosch. The exec, who joined Genex/Meredith this week (title yet-to-be-determined) will help lead digital, CRM, social, mobile and analytics practices at the firm. As for her past life, prior to Riney, where she worked alongside the likes of Kevin Roddy and Roger Camp, VandenBosch spent seven years as president of \Tequila and has also held senior-level gigs at the likes of Draftfcb.

Update: Our lovely spies inform us that VandenBosch has joined up as chief digital officer of the Genex/MXM L.A. team, which also includes the likes of CSO Steve Kerho (remember him?), chief innovation officer Doug Rozen and chief client officer Georgine Anton.

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Kerho Leaving Organic

And so, the management shifts at Organic continue. Following the departure of CCO Conor Brady last month and the changing of the guards at the CEO position last week, the Omnicom agency has confirmed that Steve Kerho is soon leaving the ranks. Kerho has been with Organic for the last four years, working out of the L.A. office and serving as SVP/analytics, media and marketing optimization.  An agency spokesperson tells us, “Steve has been a tireless leader on Organic’s executive management team since 2008, and we thank him for his contributions and wish him the best in his new endeavor.”

Sources familiar with the matter add that Kerho’s last day at Organic is August 3 and he is leaving the agency business for a publishing-side opportunity in Los Angeles. Prior to joining Organic, Kerho worked in media/planning/strategy on the client side for automakers including Nissan and Mazda.