TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Steve Miller’

BSSP Would Like You to Meet Your Dear Ukranian Friend, Moxkat Grvida

A few weeks ago, we announced that BSSP had won creative and digital duties for streaming services device Roku. Now, the Sausalito, California agency has debuted their first work for Roku with the “Moxkat Grvida” campaign.

The idea is simple, yet clever: You might not get Roku for Christmas, so buy it for yourself, wrap it, and say it was from Moxkat Grvida, your dear Ukranian friend. In “Merry Christmas from Moxkat Grvida,” Grvida introduces the concept in a friendly message extolling the virtues of Roku and offering up his services as an excuse for buying yourself one this holiday season. You can think of Grvida as a sort of friendly, older, Ukranian version of Borat. With so many holiday ads trying too hard to be over-the-top and ridiculous, it’s refreshing to see a simple, direct idea like Moxkat Grvida executed well. It’s worth a chuckle, and the humor is employed in a way that could actually help sell the product.

In addition to the above, minute long “Merry Christmas from Moxkat Grvida” spot, there are also three 15 second ads along the same lines. One of these, “Moxkat’s Favorites” finds Grvida sharing a few of his favorite movies. We’ve featured it, along with credits, after the jump. Enjoy.  Read more

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Velveeta Reminds You to Eat Like that Guy at the Mall

While most general culture publications are using this week to run back-to-school features, The A.V. Club has been running a series about a much more influential part of the American experience–the mall. Reading it, it’s hard to not think about how my perspective of the local mall has changed over time. In middle school, I looked at the mall almost as an amusement park, a mini-EPCOT Center with different worlds mostly hidden behind showy storefronts. In high school, the mall became a place to kill time between minimum wage jobs, hoping to bump into your crush in the food-court during your 20-minute lunch break. In college, the mall became a place to avoid, a symbol of inflated consumerism and a reminder of how naive your worldview was in high school.

Now, I see the mall as an intimidatingly bizarre monolith, a place I feel horribly uncomfortable in whenever I’m forced to enter one for a quick errand. It’s hard to believe that a place where I spent an inordinate amount of time at 16 now seems so foreign. But, there are those people, who we’ll call “mall people,” that never change despite how much your perspective might. In fact, if I were to identify the polar opposite of myself among mall denizens, it would be the dude who works the remote-control helicopter kiosk. No one, not even the manager of the Gap, is more in his element than that guy. He’s the guy who gets free pretzels from Auntie Anne’s, dates that hot new girl who works at American Eagle, and the guy you hope will invite you to eat lunch at the cool table one day.

Well, W+K Portland is honoring that guy in a new TV campaign for Velveeta, “Eat Like That Guy You Know.” The guy in question here, who Bud Light would name “Mr. RC Helicopter Kiosk Employee,” has in my eyes gone from awesome to lame to actually kind of cool again as I grow up. Hey, he may not be pulling in six-figures, but he has the swagger of someone who pulls in seven.

On Kraft’s Velveeta website, visitors are encouraged to eat like many different archetypes they’re familiar with. Again, it has a “Real Men of Genius” vibe to it, but in classic Velveeta fashion, it’s just a little cheesier. Credits after the jump.

Read more