PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Steve Mykolyn’

Jelleyman to Take Over as TAXI CCO

In other Canadian agency-related news, Frazer Jelleyman, who last we heard left his ECD post at what was David&Goliath’s London branch, has resurfaced over two years later to take on the global chief creative officer role at TAXI. As a result of the move, which actually won’t take effect until Jan 3, 2013, current CCO Steve Mykolyn will shift over to the role of chief brand officer at TAXI. What does the latter’s new role entail, you ask? Well, Mykolyn will focus on honing the agency’s digital and social outreach and “amplifying” its “Doubt” philosophy (let TAXI co-founder Paul Lavoie explain what that is).

As for the incoming CCO, Jelleyman (pictured left) will be based in TAXI’s Toronto office once he assumes his post next year. Prior to his brief ECD stint at D&G, the creative exec spent nine years as CD/head of art at TBWA\London and had a decade-long stint as an art director a DDB London before that. In other TAXI-related news, Lance Martin, who we mentioned, oh, about 30 minutes ago in the Union post, will be vacating his ECD post at TAXI 2 effective Nov. 30. The 12-year vet will be replaced by Darren Clarke in the interim.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Taxi Canada Auctions Off Boardroom Mini

Taxi Canada knows how to say goodbye in style. After 10 years as BMW Mini’s Canadian AOR, Taxi is stepping away from the car brand, which has now tapped Anomaly to take over up north. To mark the end of their relationship, Taxi is auctioning off its boardroom Mini for charity. Taxi and Mini have been together since the brand launched in Canada, and the adorable red vehicle is one of the first in the country. Bidding starts at $10,000, and all proceeds will go to Covenant House.

And Taxi isn’t the only agency trying to get rid of a Mini Cooper. After Fitzgerald+CO lost a pitch for U.S. and global AOR to incumbent BSSP, the Atlanta-based agency took out an ad to sell its “tear-stained ’72 mini,” a temporary mascot and inspiration for their big pitch. Agencies clearly love their Minis; it’s hard not to get excited about a car so cute and yet fantastically Italian-Job-cool.

“It’s one thing to lose an account, but it’s another to have one last thing to say about it, and that’s why we’re selling our car,” Taxi CCO Steve Mykolyn tells Strategy Online. “We thought our 10 years of work stood for itself. We won a lot of awards for it, sold a lot of cars, and built a fairly strong brand here in Canada.” Taxi chose not to participate in the brand’s review. “Pitching after 10 years just didn’t make sense to us,” Mykolyn adds. Selling the first—and now, final–Mini, we suppose, is an affectionate, bittersweet farewell.

Crispin/CHI Alum Clemans Heads to Taxi

This was originally set for Morning Stir, but perhaps this merits a longer post, especially since the last time we covered an ECD joining Taxi New York was nearly three years ago when the agency brought on Ron Smrczek (who has since headed to Taxi Europe to serve as ECD).

Anyhow, Dave Clemans, who could use a LinkedIn update, has now joined the WPP agency‘s New York office as executive creative director. Clemans arrives from CHI&Partners NY, where he held the same title and worked on Best Buy, Samsung and Virgin. Prior to that, Clemans was a creative director at CP+B (two stints, in fact) on Burger King Germany, Holland and Poland and also led creative on the VW “Safe Happens” campaign. During his first time out at Crispin, he was a key member of the team that created the “Truth” work.

Clemans’ new boss, Taxi Worldwide CCO Steve Mykolyn, sings his new hire’s praises in a statement (what else would you expect?), saying, “Dave is a proven big thinker. Put him in a room with a big problem and you know he’ll come up with an idea that hasn’t been thought of before.  That’s why he’s a perfect fit for TAXI.”